Steve Pockross, CEO of Verblio, discusses customer acquisition channels and reliance on organic content marketing.
0:00 / 0:02exact quote · 2.4s
720p mp4 · rendered on demand · StarZero watermark
“So we're actually doing no paid marketing right now.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Steve Pockross
Insight
Pokros: Recruiting scorecards are stupid and merely reinforce preexisting choices
“We firmly Believe that scorecards are stupid. I think that scorecards make you feel like the choice that you made makes you feel better about the choice you made. It only reifies your existing values and your existing choices.”
Steve PockrossOct 14, 2022▶ 10:23How to build an A+ team to drive 700% growth on a shoestring budget
AssertionNot checkable as stated
Pokros: Verblio developers are Latin American contractors at 20% to 25% cost
“All of our developers, our individual contractors are out of Latin America that are maybe a quarter, maybe two, 20% of the cost work with our team full time.”
Steve PockrossOct 14, 2022▶ 4:56How to build an A+ team to drive 700% growth on a shoestring budget
Insight
Pokros: Recruitment should be run by the CEO, not HR
“We don't think it should be run by people ops and HR. We think it should be run by the CEO of the company.”
Steve PockrossOct 14, 2022▶ 5:51How to build an A+ team to drive 700% growth on a shoestring budget
Insight
Pokros: Do not hire for experience between $0M and $10M revenue
“The first thing is I don't believe in hiring for experience at a zero to ten million type of range. There are very few positions that require a large amount of been there before done that. Those are the most expensive people. Those are the most the most compet…”
Steve PockrossOct 14, 2022▶ 9:11How to build an A+ team to drive 700% growth on a shoestring budget
Insight
Pokros: Copywriters should write job descriptions instead of HR staff
“Your copywriter should be able to do this within, like, 30 minutes, and you're having your HR people write this.”
Steve PockrossOct 14, 2022▶ 17:35How to build an A+ team to drive 700% growth on a shoestring budget
“So I had a budget where I could choose one sales person or an executive coach to support all my new leaders on my first year. And I chose an executive coach to coach up that team so they could do all of these things. So that's where strategy gets made and some…”
Steve PockrossOct 14, 2022▶ 21:28How to build an A+ team to drive 700% growth on a shoestring budget
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.