The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
Allahbadia: Podcasts drive sales while millions of Instagram views drive none
“We get about three to four million views on any short form video that I create. Which is usually emotional. It caters to the mental health oriented audience to whom my app is also catered to... We always get more sales from the podcast. Like almost, we get alm…”
Allahbadia: Every surviving journalist must go independent within ten years
“Every journalist that wants to survive as a journalist has to go independent in the next 10 years.”
Allahbadia: Young Indian creators covering politics will attract major attention
“Elections are coming up. So political content, young people are getting into politics. Older people don't have the balls to speak about politics nowadays. So if some kid speaks about politics, it'll actually garner a lot of attention.”
Allahbadia: Reels shot on SLR cameras perform worse than smartphone footage
“We've noticed that when we create a reel with SLR footage, it doesn't work as well as when you do it with iPhone footage, like phone footage in general.”
Allahbadia: The Indian podcast boom is driven by Gen Z loneliness
“Also this generation, like the new, the younger people that I have come across, the ones that work with me, I've seen generally Have more problems dealing with loneliness than people I aged it. It says that there is some kind of vacuum there, which I've seen g…”
Allahbadia: In India, English content is for money, Hindi for power
“I've always believed that the, in India, the English content, you do it for the money. The Hindi content, you do it for the power.”
Allahbadia: Creators must reinvent their product or genre every six months
“Keep some form of reinvention going every six months. For example, either you think of switching genres. I'm just telling you based on what's worked for me. Or in the product that you're creating, which for me in this case is the podcast, you have to bring som…”