The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
Kadakia: Classtivity was profitable early on because it didn't pay studios
“We actually were 100% profitable, because we weren't paying the studios.”
Kadakia: Announcing ClassPass's Series A spurred copycats in every market
“And then we announced our Series A, our total million dollar round, and it was a great moment, and always in hindsight, I'm like, I don't know if I would have done that, because what it did is it spurred competition in every market.”
Kadakia: ClassPass revenue dropped 95% within two weeks of COVID-19
“Mandated by the government, almost every studio was shut down, right, within two weeks of COVID starting. So that was like a 95% drop in revenue. It was just a shutdown completely”
Kadakia: Lower Pricing Tiers Cannibalized Profitable Users and Worsened Unlimited Margins
“When we started doing was introducing lower, lower packages. And then what happened was, you know, our really profitable users were obviously choosing the lower packs, which made the unlimited package even get worse in terms of our margin. Right. And the peopl…”
Kadakia: Unlimited Tier Cancellation Backlash Far Exceeded Actual Business Impact
“The noise was bigger than the impact it had on the business, for sure.”
Kadakia: Classtivity generated only about 10 reservations a month at launch
“June of 2012, we launched Clastivity, finally opened to the public, we had thousands of classes listed, a beautiful design, and I would say we did about 10 reservations a month.”
Kadakia: ClassPass spent $500k and one year building initial product
“I mean, the first product we built, we spent half a million dollars building it, a year in the making.”
Kadakia: Startup Raised $500,000 Before Entering Techstars Incubator
“I raised about a half a million dollars. This was before we got into Techstars, which was this big incubator.”
Kadakia: Classtivity Received Zero Bookings For First Ten Days Post-Launch
“There was crickets, meaning no one went to any classes. We had probably 10 days go by before we got even one reservation.”
Kadakia: Classtivity Burned $500,000 Over 18 Months With Zero Traction
“I mean, you know, we had once again, like close to, it's been, by the way, about close to a year and a half, right? We had probably spent close to a half a million dollars at this point, and it's crickets, and I didn't know what to do.”
Kadakia: Early Users Refused Free Fitness Classes via Email Promotion
“I remember, you know, we launched this promotion where we literally Send an email saying like, go to class for free and still no one went.”
Kadakia: Under 15% of Early Passport Users Returned to Same Studios
“We saw less than 10 to 15% of people go back to studios.”
Kadakia: 95% of Surveyed Users Demanded a Recurring Monthly Subscription
“So we did a survey with our users where we asked them, you know, if you could go back and do this product over and over again, use the passport month over month and visit your favorite studios, you know, would you do it? And 95% of them said, yes, I would.”
Kadakia: ClassPass revenue overtook Passport revenue within three months of launch
“By month three of having the class pass out, we, it took over the passport revenue, and we knew that that was the model to focus on.”
Kadakia: Lululemon Sent ClassPass a Cease-and-Desist Over Gift Card Promotion
“And one day
I get to the office, and there's like a letter on my desk, and I open it, and it's a cease and desist from Lululemon.”
ClassPass users averaged five to six classes monthly on 10-class plan
“We were seeing our average around, you know, five or six classes per customer.”
Kadakia: ClassPass Raised a $40 Million Series B Six Months Post-Series A
“Six months after my series A, I raised a forty million dollar series B, right?”
ClassPass expanded to 20 U.S. markets by January 1, 2015
“By January first of 2015, we were in 20 markets around the U.S.”
Kadakia: ClassPass Negotiated Studio Payouts at 50% of Pack Rates
“The way we were doing a lot of the discounting was it was a 50% off of their 10 class pack rate.”
Kadakia: ClassPass Saw 95% of Fitness Markets Shut Down Overnight During COVID
“So overnight in almost, you know, close to, I would say, 95% of our markets most of our studios closed down.”
Kadakia: Dabble Rebranded to Classtivity Due to Chicago Trademark Conflict
“We actually had to change our name because there was a company in Chicago that started selling classes under, under the name of Dabble. So we had to actually overnight change our name and we couldn't think of anything, so we, like, literally were just scouring…”