The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
Patel: HubSpot CMO says 13% of signups come from LLMs
“When I was speaking at Inbound, the HubSpot event, I was with Kip. And Kip is the CMO of HubSpot. He ended up talking about how roughly 13% of their signups come from these LLM platforms, ChatGPT, Perplexity, Gemini, et cetera.”
Patel: Marketing software companies tend to suffer from terrible churn
“Like in marketing, marketing software companies tend to have terrible churn.”
Patel: Canva reached $1M MRR roughly 30 days after launching
“They're one of the fastest companies to ever hit a million dollars in MR. I think they did it in 30 days or something like that of launching.”
Patel: SaaS is a race to the bottom with price cuts
“SAS is a race to the bottom. Everyone keeps charging less and less for the same features and is copying other people. And that's what's gonna keep happening.”
Patel: Software division generates easily eight figures annual EBITDA
“Our software division can Generate easily eight figures a year in EBITDA, plus we're generating all the leads on the other, not revenue, eight figures in EBITDA, right?”
Patel: Crazy Egg achieves a one-month CAC payback on YouTube ads
“No, no, no. I'm netting in the first month more than what I'm paying to our customer. Most SaaS companies will spend six, seven months worth of our customer. I'm spending around one month's worth of money.”
Patel: No Audience Members at HubSpot Talk Saw AI Increase Revenue
“When I asked how many of them are using AI or chat GPT, almost everyone raised their hands. When I asked how many of you guys are seeing an increase in revenue, literally no one raised their hand.”
Patel: AI summaries pushed client pages into Google Overviews within 48 hours
“Within 24 to 48 hours, quite a few of those pages started popping up in the AI overviews on Google. Cause more traffic. Cause more revenue. The revenue wasn't astronomical, like 20, 30%. It was in the single digit percentiles from some of the changes we made, …”
Patel: My company passed $100M in annual revenue "a while ago"
“I run a nine figure plus revenue company, right? I haven't had a billion in revenue, but we passed nine figures a while ago, right?”
Patel: HubSpot Website Grader is completely free, not freemium, generating leads automatically
“HubSpot greater does not cost money, or greater does not cost money. It's not freemium, it's free. It markets itself because it's a good, free product. They don't have to do anything on the marketing end. It keeps generating leads, then they sell you on someth…”
Neil Patel: Bootstrapped Crazy Egg is much bigger than venture-backed KISSmetrics
“Yeah, Crazy Eggs is much bigger than Kismetrics.”
Patel: AnswerThePublic adds 18,000 to 20,000 free users weekly
“So right now on a weekly basis, We get 18 to 20,000 registrants, okay, for a free user. 18 to 20,000 a week. 16% of the traffic is United States.”
Patel: NP Digital gets over 20,000 monthly leads in serviced regions
“If you look at from the regions we're in, twenty-something plus thousand leads a month.”
Patel: NP Digital adds roughly 249k net new email subscribers monthly
“We're doing roughly 249,000 net new emails on a monthly basis. That's after unsubscribes.”
Crazy Egg Saw 30-40% Conversion Lift Simplifying Its Homepage
“We used to have a long page homepage that had a ton of options and a big story. And then when we changed it to this variation, I think we got like a 30 or 40% list. It was something like that.”
Crazy Egg Converts 22% to 30% of Trial Selectors to Billing Input
“When you're looking at the total numbers from the selecting a plan to going to checkout, it ranges on the traffic source, but on the low end, it's like around 20 to 20. And 22, 23%, somewhere around there. And on the high end, it's around 30%.”