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20VC Prediction Open · timeframe Sep 2031
Salur: 10-minute grocery delivery will exist wherever pizza delivery exists by 2031
“But in the long run, let me tell you this, Harry. The long run, if there's pizza delivery in any small town, there'll be a service like Getir, whether Getir will be there or something similar, will be there. Next five to 10 years, everywhere there's pizza deli…”
Nazim Salur Sep 16, 2021 ▶ 28:02 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Assertion Supported
Salur: Getir pioneered 10-minute instant delivery globally six years ago
“We are the first company in the world to come up with the idea six years ago.”
Nazim Salur Sep 16, 2021 ▶ 3:54 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Insight
Salur: 1,500 SKUs is the optimal inventory size for 10-minute delivery
“And so now we know the optimal Optimum number is around 1500. So here's from me to all the competition. 1500 is the right number.”
Nazim Salur Sep 16, 2021 ▶ 12:15 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Insight
Salur: Delivery companies cannot offer both full selection and 10-minute speed
“You cannot play both, ok? You cannot say, I'm A to Z, I will sell everything, and also, I'll be in 10 minutes. That's not the case.”
Nazim Salur Sep 16, 2021 ▶ 13:20 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Assertion Not checkable as stated
Salur: Getir's core delivery business is profitable today excluding growth spending
“The thing is, if we don't need to grow fast, this business is a profitable business today. It's just that we spend more money on growth than we make margins on.”
Nazim Salur Sep 16, 2021 ▶ 18:50 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Prediction Open · timeframe Sep 2031
Salur: Over 50% of grocery shopping will be digital by 2031
“10 years later, whether it's 10 minutes, 30 minutes, same day, it will be more than 50% of grocery shopping, I think, will be done digitally in most countries, and it'll be within the same day, most of it within under an hour, ok?”
Nazim Salur Sep 16, 2021 ▶ 33:34 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Prediction Open · timeframe Sep 2031
Salur: At least 10 quick-commerce companies will succeed globally by 2031
“I think there'll be at least three players in the more prominent markets. Smaller market, it can be one or two players, still at least two. And in the world total, there'll be at least 10 successful players. 10 years later, because no two companies can do the …”
Nazim Salur Sep 16, 2021 ▶ 35:05 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Assertion Contradicted
Salur: International investors refused Getir until Mike Moritz backed them
“Worldwide, we talked to many investors, and until Mike Morris invested in us, the others weren't brave enough to put their money in a Turkish business.”
Nazim Salur Sep 16, 2021 ▶ 38:08 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Insight
Salur: 10-minute delivery is impossible using third-party supermarket pickup models
“If you depend on a third party, 10 minutes doesn't happen. If you go pick up stuff from a supermarket, then, you know, it doesn't work. And then half hour, one hour game you're playing, ok?”
Nazim Salur Sep 16, 2021 ▶ 5:17 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Opinion
Salur: Gig food delivery companies neglect basic courier working conditions
“The food delivery industry doesn't give this because they use gig economy, and they don't really care where these guys use as bathrooms or what they do under the sun or under the rain. It's just the way they built their industry.”
Nazim Salur Sep 16, 2021 ▶ 14:46 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Prediction Held up
Salur: Getir will launch in NY, Chicago, and Boston by late 2021
“We start with three cities. Those are going to be New York, Chicago, and Boston. Before the end of the year, we'll be operational in all three, and then we'll take it from there.”
Nazim Salur Sep 16, 2021 ▶ 28:37 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Prediction Not checkable as stated
Salur: Getir aims to expand to at least 300 US cities
“So if you look at U.S., there's at least 300 cities with a population of 100,000 or more. That's the first year. We should be at least in 300 cities. ASAP in the U.S. I don't know how long it will take.”
Nazim Salur Sep 16, 2021 ▶ 29:16 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Prediction Not checkable as stated
Salur: Regulators will prevent single-company monopolies in digital grocery
“Governments around the world will not let one player, when most of this thing is digital, dominate the grocery market. It'll be several players.”
Nazim Salur Sep 16, 2021 ▶ 34:36 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Assertion Supported
Salur: Mike Moritz personally invested in Getir before Sequoia Capital did
“He was the first to put, and he invested his own money. Sequoia came later”
Nazim Salur Sep 16, 2021 ▶ 38:33 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Assertion Supported
Salur: Over 20 companies are currently cloning Getir's 10-minute delivery model
“At the moment, there's more than 20 different companies cloning us, and every day we see some more adding to it”
Nazim Salur Sep 16, 2021 ▶ 4:25 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Insight
Salur: 10-minute delivery requires hyper-local dark stores over central warehouses
“To do 10 minutes, you have to have those products at hand in the time of ordering, and somewhere close to the consumer. So you cannot have one or two major warehouses in the city and then do 10 minutes. That's not possible.”
Nazim Salur Sep 16, 2021 ▶ 5:34 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Insight
Salur: Consumer proximity matters more than real estate cost for dark stores
“The cost of warehouse, of course, is important, but not the most important. The most important is being close to your consumer.”
Nazim Salur Sep 16, 2021 ▶ 7:29 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Assertion Not checkable as stated
Getir tracks app download locations to map demand for new dark stores
“When you download us, we know exactly where the download takes place. So we know how many customers potentially are there, and so it's just basic technology.”
Nazim Salur Sep 16, 2021 ▶ 8:19 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Assertion Supported
Salur: Getir targets 10-minute delivery compared to GoPuff's 30-minute model
“Their model is slightly different. They aim for about 30 minutes. We aim for 10 minutes.”
Nazim Salur Sep 16, 2021 ▶ 9:09 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Assertion Partly supported
Salur: Over 80% of consumers buy the top eight shampoo brands
“I can give you eight different kinds of shampoo, and you should be fine with that, because more than 80% of the people buy those first eight brands.”
Nazim Salur Sep 16, 2021 ▶ 13:01 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Assertion Supported
Salur: Getir builds courier break rooms first in every new warehouse
“First of all, when we do a warehouse, these small fulfillment centers, the first thing we do, we spare a room for the couriers to sit and have a cup of coffee or tea while they're not working, and the bathroom they're going to use. That's the first thing we bu…”
Nazim Salur Sep 16, 2021 ▶ 14:21 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Assertion Not checkable as stated
Salur: Getir dark stores reach operational maturity six months post-launch
“Let's say old market is actually a market we're in after six months. When we open a warehouse in a new neighborhood, six months later, it's probably a mature warehouse. So after six months, the efficiencies come up really good.”
Nazim Salur Sep 16, 2021 ▶ 18:21 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Prediction Held up
Salur: Quick-commerce will consolidate to two or three players per city
“I don't think in one big city market, there'll be 10 players. There may be now, but in the long run, this is probably a two, three player game in each market.”
Nazim Salur Sep 16, 2021 ▶ 21:05 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Prediction Held up
Salur: Regional quick-commerce champions will emerge where Getir cannot expand
“So there's gonna be some regional champions here, because look, I can't do 200 countries within the next two years. It's not humanly possible. So there's gonna be some other companies doing some regions that we don't go.”
Nazim Salur Sep 16, 2021 ▶ 21:34 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Assertion Not checkable as stated
Salur: Getir Turkey cohorts steadily increased order frequency over six years
“In Getir, Turkey, in six years, we have scored very well in all these aspects. We saw them buying more from us, buying more frequently, and all the time these numbers are increasing.”
Nazim Salur Sep 16, 2021 ▶ 25:07 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Insight
Salur: Delivery viability depends on labor-to-basket size ratio, not absolute costs
“What matters is this, your per hour cost of the delivery versus the basket, the ratio there. So let's say if my labor costs in the UK is twice as much, and my basket size is 2.2 times as much, my labor, although I pay twice, is less in the UK than Turkey. It's…”
Nazim Salur Sep 16, 2021 ▶ 26:03 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Prediction Held up
Salur: Getir will defer private labels until growth normalizes
“But in the high growth era of this business, one shouldn't take his eye off the ball, and the ball is high growth. At least for the next few years. When growth normalizes, these things should come more into the picture then.”
Nazim Salur Sep 16, 2021 ▶ 32:01 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Insight
Salur: Courier drops per hour is the main driver of quick-commerce costs
“Drops per hour is the main indicator of cost, okay? Let's say, You're paying this person 20 dollars or pounds an hour, let's say, or whatever. The cost is, let's say, 20, whatever the money is, and if he does four, your cost is five. If he does two, your cost …”
Nazim Salur Sep 16, 2021 ▶ 17:15 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
20VC Assertion Not checkable as stated
Getir evaluates expansion markets using a 400-question city suitability index
“When we look at a new market, there's this 400 question questionnaire we fill in about that market. Once we put the answers to that, it gives us a getter suitability index about that city we're going to operate.”
Nazim Salur Sep 16, 2021 ▶ 27:04 20VC: Getir Founder, Nazim Salur on The Future of Last Mile Convenience, Who Will Win? Lessons on Driver Acquisition and Efficiency, Zone Maturity and Time To Profitability and Scaling to 300 Cities in the US in 2022
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