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TOP FOUNDERS Assertion Not checkable as stated
Supermetrics counts nearly all major advertising agencies as clients
“Pretty much all the major agencies are clients of ours.”
Mikael Thuneberg Apr 1, 2022 ▶ 9:36 Supermetrics Does $4.3m in March, $51.7m Run Rate Helping Marketers Get All The Data They Need
TOP FOUNDERS Assertion Supported
Supermetrics has always been profitable and never spent investor capital
“We've been profitable throughout the company history and never used one year of investor money in this company.”
Mikael Thuneberg Apr 1, 2022 ▶ 12:52 Supermetrics Does $4.3m in March, $51.7m Run Rate Helping Marketers Get All The Data They Need
TOP FOUNDERS Prediction Held up
Supermetrics reached €27M ARR and projected €24M revenue for 2020
“Well, in ARR, we are now at twenty-seven million euros, and in turnover, I think we'll get to twenty-four million, maybe.”
Mikael Thuneberg Oct 30, 2020 ▶ 9:15 Supermetrics $40m Raise Included Secondary at $200m+ Valuation
TOP FOUNDERS Assertion Not checkable as stated
Supermetrics employs 260 full-time workers
“Around two 60.”
Mikael Thuneberg Apr 1, 2022 ▶ 4:51 Supermetrics Does $4.3m in March, $51.7m Run Rate Helping Marketers Get All The Data They Need
TOP FOUNDERS Assertion Not checkable as stated
Supermetrics employs 70 quota-carrying sales representatives
“That's around 70 as well.”
Mikael Thuneberg Apr 1, 2022 ▶ 5:06 Supermetrics Does $4.3m in March, $51.7m Run Rate Helping Marketers Get All The Data They Need
TOP FOUNDERS Assertion Supported
Supermetrics generates €46.5 million in annual recurring revenue
“In the USD terms, I don't have actually the number, but it's around, you know, 46 and a half in euros.”
Mikael Thuneberg Apr 1, 2022 ▶ 11:23 Supermetrics Does $4.3m in March, $51.7m Run Rate Helping Marketers Get All The Data They Need
TOP FOUNDERS Assertion Supported
Supermetrics is growing revenue at 50 percent year-over-year
“So we are seeing still rapid growth. So we are at around 50% year on year.”
Mikael Thuneberg Apr 1, 2022 ▶ 11:43 Supermetrics Does $4.3m in March, $51.7m Run Rate Helping Marketers Get All The Data They Need
TOP FOUNDERS Assertion Supported
Supermetrics was valued at €250 million in its previous funding round
“So in Euro terms, the valuation was two 50.”
Mikael Thuneberg Apr 1, 2022 ▶ 13:35 Supermetrics Does $4.3m in March, $51.7m Run Rate Helping Marketers Get All The Data They Need
TOP FOUNDERS Assertion Not checkable as stated
Funnel and Adverity are the most frequent competitors to Supermetrics
“So who we meet most often would be funnel, a Swedish one Adverity, Austrian.”
Mikael Thuneberg Apr 1, 2022 ▶ 14:18 Supermetrics Does $4.3m in March, $51.7m Run Rate Helping Marketers Get All The Data They Need
TOP FOUNDERS Assertion Not checkable as stated
Supermetrics maintains a net dollar retention rate of approximately 100 percent
“So across the whole business, it's around a hundred.”
Mikael Thuneberg Apr 1, 2022 ▶ 16:57 Supermetrics Does $4.3m in March, $51.7m Run Rate Helping Marketers Get All The Data They Need
TOP FOUNDERS Assertion Not checkable as stated
Thuneberg: Google asked Supermetrics first to build Data Studio connectors
“When Google released the Google data studio connector gallery. So you can bring your marketing data from non Google sources like Facebook ads, Twitter ads, and so on into Google data studio. And there we were also the first company that they asked to develop t…”
Mikael Thuneberg Oct 30, 2020 ▶ 6:24 Supermetrics $40m Raise Included Secondary at $200m+ Valuation
TOP FOUNDERS Assertion Not checkable as stated
Thuneberg: Supermetrics has around 15,000 paying customers, half being agencies
“We have in total around 15,000 customers, but then half of these are marketing agencies.”
Mikael Thuneberg Oct 30, 2020 ▶ 10:41 Supermetrics $40m Raise Included Secondary at $200m+ Valuation
TOP FOUNDERS Assertion Not checkable as stated
Supermetrics grew sales team to 40 people after being fully self-serve
“So we started building out the sales operation two years ago. Before that, it was fully self-serve. But we've been aggressively expanding the sales team as we have been pushing the enterprise product offering as well that I just described to you. And now we ha…”
Mikael Thuneberg Oct 30, 2020 ▶ 15:49 Supermetrics $40m Raise Included Secondary at $200m+ Valuation
TOP FOUNDERS Assertion Not checkable as stated
Supermetrics employs 70 software engineers
“That would be around 70.”
Mikael Thuneberg Apr 1, 2022 ▶ 4:57 Supermetrics Does $4.3m in March, $51.7m Run Rate Helping Marketers Get All The Data They Need
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