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TOP FOUNDERS Assertion Not checkable as stated
Organ: Junior Eloqua employees made $10M+ when Eloqua went public
“And so we gave a lot of stock, and as a result, there's, you know, a number of you know, there are some pretty junior folks at Eloqua that are, you know, made ten million dollars plus when Eloqua went public.”
Mark Organ Apr 6, 2020 ▶ 12:54 1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11
TOP FOUNDERS Prediction Not checkable as stated
Organ: SaaS customer churn will rise by 10 percentage points during downturn
“So typically what I'd say is that churn is going to go up by 10 points. So if you're used to, 20% churn. I might go up to 30% churn. And your new sales growth is going to be, you know, pretty, pretty anemic in terms of ARR.”
Mark Organ Apr 6, 2020 ▶ 18:41 1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11
TOP FOUNDERS Prediction Didn’t hold up
Organ predicts Influitive will reach $100 million ARR within five years
“I think it would be four to five years.”
Mark Organ Nov 17, 2017 ▶ 6:51 846: SaaS: $50m Raised, $12m+ ARR To Incentivize Reviews and Influencers
TOP FOUNDERS Assertion Partly supported
Average sales quota attainment plummeted from 75% to 52% by 2017
“The average quota attainment rate from his and Jim, Jim I have to try to remember the name of his group there, but he basically, Jim, Jim studies sales forces and their effectiveness. And it's about 52% in 2017. So versus, you know, being 75% a decade ago.”
Mark Organ Nov 17, 2017 ▶ 11:39 846: SaaS: $50m Raised, $12m+ ARR To Incentivize Reviews and Influencers
TOP FOUNDERS Assertion Not checkable as stated
Organ: Post-9/11 equity swap extended Eloqua's runway from 4 to 9 months
“That extended our life from, we had four months of cash remaining, and it went extended from four months to nine months.”
Mark Organ Apr 6, 2020 ▶ 12:41 1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11
TOP FOUNDERS Assertion Partly supported
Organ left Eloqua at $20M in sales and under 65 employees
“No, I left earlier so I got the company to around twenty million sales, under 65 people, and you know, and then another CEO actually took over for me, and it was the person who took it public, so you know, it's, which is interesting.”
Mark Organ Nov 17, 2017 ▶ 2:17 846: SaaS: $50m Raised, $12m+ ARR To Incentivize Reviews and Influencers
TOP FOUNDERS Assertion Not checkable as stated
Organ: Influitive ARR is north of $10 million
“We don't disclose revenue, but it's north of ten million.”
Mark Organ Nov 17, 2017 ▶ 6:30 846: SaaS: $50m Raised, $12m+ ARR To Incentivize Reviews and Influencers
TOP FOUNDERS Assertion Not checkable as stated
Organ: Influitive's CAC is about $40,000
“Our CAC is about 40,000 bucks.”
Mark Organ Nov 17, 2017 ▶ 13:27 846: SaaS: $50m Raised, $12m+ ARR To Incentivize Reviews and Influencers
TOP FOUNDERS Assertion Not checkable as stated
The marketing software landscape exploded from 20 companies to roughly 5,000
“When I was running Eloqua, there was probably like maybe 20 marketing software companies in the entire world at that point, like that were at all sort of relevant compared to us. And we've gone from 20 to, like, 5000.”
Mark Organ Nov 17, 2017 ▶ 15:29 846: SaaS: $50m Raised, $12m+ ARR To Incentivize Reviews and Influencers
TOP FOUNDERS Assertion Not checkable as stated
Influitive customers pay an average of $50,000 annually
“Yeah, so on average, we get about 50,000 dollars a year from our customers, and there's quite a range there.”
Mark Organ Nov 17, 2017 ▶ 5:50 846: SaaS: $50m Raised, $12m+ ARR To Incentivize Reviews and Influencers
TOP FOUNDERS Assertion Not checkable as stated
Organ: Influitive has about 270 customers
“There's about 270 customers.”
Mark Organ Nov 17, 2017 ▶ 6:10 846: SaaS: $50m Raised, $12m+ ARR To Incentivize Reviews and Influencers
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