Average sales quota attainment plummeted from 75% to 52% by 2017
Mark Organ · 846: SaaS: $50m Raised, $12m+ ARR To Incentivize Reviews and Influencers · Nov 17, 2017 · at 11:39
Mark Organ discusses industry-wide sales efficiency trends with Nathan Latka, citing data on rep quota attainment.
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“The average quota attainment rate from his and Jim, Jim I have to try to remember the name of his group there, but he basically, Jim, Jim studies sales forces and their effectiveness. And it's about 52% in 2017. So versus, you know, being 75% a decade ago.”
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