The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
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every show 44 of 44
Luc Levesque: AI search will decimate informational organic clicks within 24 months
“And I think the changes will be We'll probably start seeing things shift to paid. You have to pay for that free traffic. And the second one is there may just be a case where those keywords just don't get many clicks anymore. You might drop down to a very small…”
Luc Levesque: ChatGPT now accounts for half of my daily searches
“Chat CPT is now 50% of my daily searches and not Google.”
Levesque: Building Messenger Kids was his team's biggest win at Facebook
“I had a variety of teams at Facebook, but the one that was the biggest win for us was building messenger kids and engaging an entirely new segment of the population and by building this kind of safe family messaging product.”
Levesque: TripWow saw diminishing returns after three homepage iterations
“We did seven iterations of the homepage and after three, we saw a lot of impact, but then there was very much diminishing returns to whether it's button colors or changing the UI or adding free to the button.”
Levesque: Paid Search is Essential as Google Deprioritizes Organic Results
“Paid channels in general have become more important because a lot of these services, a lot of these engines like Google are moving away from showing organic results and showing paid. So paid, certainly paid search, for example, works very well. And it's still …”
Mark Zuckerberg and Meta executives spent seven months recruiting Luc Levesque
“Took seven months for me to go from there's, you know, this is amazing, exciting, but there's no way I can make this work to, okay, let's move to Palo Alto and Mark, the execs, a variety of leaders there were in discussions for months and months and months and…”
Levesque: Merchant recommendations are a top driver of Shopify's growth
“So we're always iterating on making it easier for merchants to do that, but it's because we have such a great product and one of the highest cited reasons for joining Shopify is that somebody had recommended them in that it's, again, it's kind of part of the c…”
Levesque: Facebook's key growth metric was daily active engaged users
“For Facebook, it was daily active people engaged on the product”