The Ledger, every show

Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.

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HOW I BUILT THIS Assertion Supported
Kenneth Cole faked a movie production to secure a NYC trailer permit
“That afternoon, we went to a stationery store, changed the companies, the letterhead, mechanical ink, the chemical productions ink, and then we filed for a permit, sent the letter to the mayor that afternoon, asking for permission to shoot a full-length motion…”
Kenneth Cole Nov 16, 2020 ▶ 23:40 Kenneth Cole: Kenneth Cole
HOW I BUILT THIS Assertion Not checkable as stated
Kenneth Cole stores boosted wholesale shoe sales at co-located Nordstrom locations
“I remember having a conversation with Nordstrom at the time, and they were a big customer, and they were challenging the fact that we had all these stores, and I would show them quantifiably how every mall that we had a store, where they had a store, they did …”
Kenneth Cole Nov 16, 2020 ▶ 50:16 Kenneth Cole: Kenneth Cole
HOW I BUILT THIS Assertion Contradicted
A class-action lawsuit was filed one hour after Kenneth Cole announced privatization
“When we announced that we were going to do this, we announced it at nine o'clock when the New York Stock Exchange opened, we put out an announcement. We had a class action suit filed and on our desk By 10 o'clock, an hour later.”
Kenneth Cole Nov 16, 2020 ▶ 58:04 Kenneth Cole: Kenneth Cole
HOW I BUILT THIS Assertion Not checkable as stated
Kenneth Cole sold 40,000 shoe pairs from his faked movie trailer
“I sold maybe 40,000 pair at the show.”
Kenneth Cole Nov 16, 2020 ▶ 26:46 Kenneth Cole: Kenneth Cole
HOW I BUILT THIS Assertion Not checkable as stated
Kenneth Cole achieved positive cash flow by collecting before paying Italian factories
“And I had them flown in from Italy and I would then turn around and ship them before I had to pay for them. And then I got paid before I had to pay the factories. So I had positive cash flow like three months into business.”
Kenneth Cole Nov 16, 2020 ▶ 28:35 Kenneth Cole: Kenneth Cole
HOW I BUILT THIS Assertion Supported
Cole: Kenneth Cole generated $5M in its first year in business
“The company, its first year in business did five million dollars.”
Kenneth Cole Nov 16, 2020 ▶ 32:21 Kenneth Cole: Kenneth Cole
HOW I BUILT THIS Assertion Supported
Cole: Annie Leibovitz photographed Kenneth Cole's AIDS campaign pro bono
“I asked Annie if she would, on a pro bono basis, because I didn't really have any money, if she would help me do a campaign, do a photograph, and she agreed to do it.”
Kenneth Cole Nov 16, 2020 ▶ 39:07 Kenneth Cole: Kenneth Cole
HOW I BUILT THIS Assertion Supported
Cole: Christie Brinkley posed eight months pregnant for AIDS ad
“Christy Brinkley was one of them, and Christy Did it, by the way, and she was eight and a half months pregnant, and Christy hadn't been seen publicly in, I don't know, five months, but she allowed herself to be photographed for this ad, eight and a half months…”
Kenneth Cole Nov 16, 2020 ▶ 39:21 Kenneth Cole: Kenneth Cole
HOW I BUILT THIS Assertion Supported
Cole: US department store chains shrank from 70-80 to 15-20
“When I started my business, there was maybe 70 or 80 department store chains in the United States. All of a sudden, 10 years later, there's maybe 15 or 20.”
Kenneth Cole Nov 16, 2020 ▶ 44:47 Kenneth Cole: Kenneth Cole
HOW I BUILT THIS Assertion Supported
Cole: Liz Claiborne deal guaranteed $250M annual sales by year five
“We licensed women's wear to Liz Claiborne, and they agreed to huge Minimum sales levels. Actually, two hundred and fifty million dollars a year, which is crazy high numbers. Guaranteed by the... By the fifth year of our relationship.”
Kenneth Cole Nov 16, 2020 ▶ 51:59 Kenneth Cole: Kenneth Cole
HOW I BUILT THIS Assertion Partly supported
Cole: Built a coalition of 50 major mental health providers
“So, I built a coalition of 50 of the nation's largest mental health service providers, mentalhealth.org, if you want to look at it.”
Kenneth Cole Jul 16, 2026 ▶ 5:13 Advice Line with Kenneth Cole
HOW I BUILT THIS Assertion Supported
Cole: Most golf apparel is sold through on-course pro shops
“Most golf apparel, most golf accessories are sold in what they called Greengrass distribution, which is golf shops.”
Kenneth Cole Jul 16, 2026 ▶ 33:38 Advice Line with Kenneth Cole
HOW I BUILT THIS Assertion Supported
Cole: The US had 70 to 80 department store chains in the 1980s
“When I started my business, there was maybe 70 or 80 department store chains in the United States.”
Kenneth Cole Jul 16, 2026 ▶ 43:28 Advice Line with Kenneth Cole
HOW I BUILT THIS Assertion Partly supported
Cole: Kenneth Cole sold to Saks, Macy's, and Bloomingdale's in year one
“My first year in business, I sold Saks, I sold Macy's, I sold Boomingdale's, I sold Bergdorf's, I think.”
Kenneth Cole Nov 16, 2020 ▶ 15:53 Kenneth Cole: Kenneth Cole
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