The Ledger, every show

“If you look at how Amazon does, even when you're not selling on their channel, enough people have typed in all birds on amazon.com such that there is a lot of knockoffs and other, perhaps you would call it similar looking products. That are now sold through Am…”

“And so that is the core of where we started the brand. And that's where we're going to bring everything back to with a really sharp clarity for the consumer. And the potential when we do that is going to be pretty significant. So I think in, in, in part, you'r…”

“If along that journey the public markets don't see the value that we're creating, and there's a big gap between the value that we are creating and what the enterprise value is of the company, then I think it's prudent to consider all options. And we have a boa…”

“What we've said to the market, we've got to be pretty consistent with that on your podcast as well. Is, is that will be cashflow and EBITDA profitable in 20, 25.”

“For the 83% and for any of the discovery, almost a hundred percent of the discovery of new brands, you really want to go try things on people.”

“We still have less than 15% aided brand awareness, meaning only 15% of the US population knows that all birds exist.”

“Something that we have in spades relative to our competition, no matter what their size, even if they're many, many billion dollars in size, we have we are leading in terms of the infrastructure and the tech enablement that we've been able to bring into the bu…”

“The consumer is in a more delicate and fragile situation than people understand and that it's going to be more difficult and there's going to be less spending than people think in the coming six months.”

“Our charter says we have a fiduciary responsibility to our shareholders, and we have a equal responsibility to the environment. And so if Tim or I are no longer in the business, and some other person takes over, ah, they still have a responsibility to do what …”

“And I think if you think about what's happened from over the last couple of years with this, like maximal build in the trends of how shoe companies have been coming to the consumer marketplace and the fact that now quiet luxury is really coming back and people…”

“As we brought in now into the wholesale marketplace in the U S and eventually in, in the international geos that we serve, we're going to grow awareness. We're going to reach a lot more consumers and They're going to fall in love just like the early, early gro…”

“We've, I've never told someone to sell or not sell.”

“And as a result, the sales have declined this year for the first time in the history of the company.”

“And if we just get really good, really, really good at just a few shoes, we can be a billion dollars in sales and go well beyond that.”

“We done a million dollars in sales in the first month.”

“We now have a brand that's, you know, close to three hundred million dollars in revenue.”

“Because the whole industry is structured like this before we started was, you know, 70, sometimes 80% wholesale distributed.”

“We didn't have an athletic positioning at all at that time. And, you know, we were a hundred percent of a casual lifestyle shoe offering in 2019.”

“Yeah, I mean, I think, look, the average American consumer buys eight pairs of shoes a year. That's men, women, and child. And so that's about two and a half billion pairs of shoes sold every year.”

“I joined in 2009 and we ended up going public in 2011. We raised over a billion dollars of money for the business.”

“The entire business. It got, it went bankrupt, and then has been acquired since for some of the remnants of the technology.”

“There's twenty billion pairs of shoes that are made every year. And in the U.S. Alone, the average American, kid, woman, man, they buy eight pairs per year.”

“We sold one style, the Wool Runner, for 14 months. We didn't do anything else except sell the Wool Runner.”

“If in the shoot market in the U S as I said, eight billion dollars, only 17% of that is purchased online.”

“We made probably 30 changes in the 16 months to that first release product.”

“Tim Brown's my co-founder. He was a professional athlete, but he happened to have a design background. He's from New Zealand. He became the captain of the New Zealand national soccer team all the way through the 2010 world cup.”

“Back in maybe, 2000, early, early part of that decade Lindsey and Liz, my wife, were roommates and doormates in college at Dartmouth.”