The Ledger, every show

“They send us Heineken that's outlawed in Germany because of Germany's strict beer purity law, and the Becks they send us isn't the same Becks they have in Germany. They add forbidden adjuncts to it.”

“They send us Heineken that's outlawed in Germany because of Germany's strict beer purity law, and the Becks they send us isn't the same Becks they have in Germany. They add forbidden adjuncts to it.”

“Truly was the first hard seltzer here.”

“We got a hundred and thirty-some thousand people who sent in their checks. We got sixty-five million dollars And that was the first time something like that had been done, and other people have continued to do it, followed up on it.”

“Instead of whatever it is now, a dollar, it can be a dollar 30. I mean, people can afford that, and that extra price probably doubles your margin.”

“We make a special beer. We release it every two years. It's called Samuel Adams Utopias. It weighs in at about 60 proof. It's the strongest naturally fermented beer in history. And we sell it for 250 dollars a bottle, and we sell out.”

“The base that Coors had was not clean. Had some off notes of sulfur that came out of the fermentation. They didn't know how to get those molecules out of there, so we had to, I mean, it's a little complicated, but we had to develop this ion separation technolo…”

“So we still bring in apples from Normandy and From Northern Italy, because true cider apples are not grown in the US anymore, and we wanted to make this from true cider apples, not grocery store apples.”

“At the end of the day, we got a hazy IPA that was non-alcoholic and had the same taste scores as the alcoholic version of it. When people tasted it blind, they could not identify it. As a non-alcoholic beer. And the scores on it that we were getting were equal…”

“Beer has about a four to five month shelf life, and the imported beers were almost always stale.”

“We put coupons on the six packs that allowed you to buy 33 shares of Boston Beer Company at 15 dollars a share, so it was 495 dollars.”

“We got a hundred and thirty-some thousand people who sent in their checks. We got sixty-five million dollars And that was the first time something like that had been done”

“90% of the U.S. Beer market is in the hands of two big global brewing conglomerates.”

“Beer has about a four to five month shelf life, and the imported beers were almost always stale. They were typically in green and clear bottles, and visible light isomerizes a compound in hops. That's why you get skunky beer.”

“90% of the U.S. Beer market is in the hands of two big global brewing conglomerates.”

“We, our whole market when I started was a list of 100 bars in the whole world. That was what we cared about, was those 100 bars that were in the right pockets in Boston. We only had one truck to deliver the beer, so we couldn't go all over creation, but we foc…”

“And that 49 cents Difference per serving in the first two years was a billion dollars in revenue.”

“Beer was not always the number one alcoholic beverage in the United States. Before the Civil War, then, the number one alcoholic beverage was hard cider. And beer displaced it, you know, after the Civil War for a bunch of reasons.”

“Because nobody bought it. So I've learned to accept the verdict of the drinker. It was more expensive because we're, you know, the cans were quite expensive. It was a wonderful beer, but it just could not find A place”

“So he got out of brewmaster school in 1948, and there were a thousand breweries all over the U.S. 36 years later, when I started Sam Adams, that thousand had dwindled down to 50.”

“They were typically in green and clear bottles, and visible light isomerizes a compound in hops. That's why you get skunky beer.”

“What we did is we rented space Dr. Awadis and I showed up, brewed the beer, And then they packaged it, and I didn't have to have my own brewery for several years.”

“She was my secretary. So it was just me and Rhonda. She was 23 years old. No college degree. Bartended at night.”

“Well, there were five beer distributors in Boston. I went to each one of them. They all turned me down.”

“Six weeks after Sam Adams came out. It got picked as the best beer in America.”

“We were profitable from the first full month”

“I probably got, you know, 95% rejection, so I'd make 20 calls to get one account.”

“Five months.”

“A little over one percent.”

“So he got out of brewmaster school in 1948, and there were a thousand breweries all over the U.S. 36 years later, when I started Sam Adams, that thousand Had dwindled down to 50”

“I'll tell you what, I'll give you two percent of the company. And that piqued his interest. He signed on, and he helped me adapt a nineteenth-century recipe to a twentieth-century brewery.”

“What we did is we rented space Dr. Awadis and I showed up, brewed the beer, And then they packaged it, and I didn't have to have my own brewery for several years.”

“Well, there were five beer distributors in Boston. I went to each one of them. They all turned me down.”

“Six weeks after Sam Adams came out. It got picked as the best beer in America.”

“Yes, we were profitable from the first full month, because going back to what I was talking about earlier, you know, It was the ultimate lean startup.”

“Five months.”

“A little over one percent.”

“I mean, we started with Walmart Maybe 10 years in, and they put me in 200 stores, and I was very excited by that, and if they'd said, I want to put you in a thousand, I would have said, I don't think so, because, you know, if 600 of those fail, you're going t…”

“It wasn't 5000 barrels. It was actually eight million, and it wasn't, you know, eight people. It was 3000, and it wasn't one million. It was, like, two billion.”

“I probably got, you know, 95% rejection, so I'd make 20 calls to get one account.”