Koch: A 30-cent price increase can double a beverage brand's profit margin
Jim Koch · Advice Line with Jim Koch of Boston Beer Company · Aug 8, 2024 · at 30:19
Jim Koch advises Millie's Sipping Broth co-founder Lance Kesner on premium pricing strategy.
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“Instead of whatever it is now, a dollar, it can be a dollar 30. I mean, people can afford that, and that extra price probably doubles your margin.”
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