The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 




every show 44 of 44
Feifer: Russia has used the same election interference playbook for 100 years
“For 100 years, Russia had run the same exact playbook on American elections, and that was to utilize the dominant mode of communication at the time, which could either be newspapers, or radio, or television, or social media, to exacerbate existing tensions in …”
Only 25% of media pitches come directly from founders
“The percentage of direct messages from founders that I'm getting is, is low. I would say probably 20, 25%. And then the 75% is PR in some capacity, either targeted PR where somebody's Intentionally reaching out to me or mass blast press releases.”
Startup stories in major publications typically reach only 5k-10k readers
“In fact, the largest possibility here is that your story will reach, like, five to 10,000 people. A small number of people. Because these publications are publishing tons of stuff.”
Entrepreneur and Fast Company avoid negative hit pieces to protect audience trust
“Like entrepreneur, and I would say fast company are just sort of not in the business of running negative stories. And the reason is because it doesn't serve our audience. Like, you know, my audience is coming to me to learn things for their business. Tearing s…”
Feifer: Commercial spaceflight currently lacks purpose but utility will emerge
“Right now you know, Richard Branson can send people into space, but there isn't really a point to it at this point, right? It's just a kind of joy ride for wealthy people. But it's very possible that at some point in the future, there will be a true purpose fo…”
Feifer: Early automobiles were dismissed because modern commuting did not exist yet
“When the car was introduced, people often didn't know what to do with it because the very idea of a commute didn't really exist. People didn't, they weren't commuting long distances, so they were mostly joyriding with these things, and a lot of people were say…”
Barbara Corcoran built authority by publishing proprietary real estate sales reports
“She came up with an idea, which was to take her own sales data, right? The only window she has into the Manhattan real estate market at that time is what she is buying and selling, or, you know, what her clients are buying and selling, which she is facilitatin…”
Zapier gets guaranteed annual press by publishing its own platform data
“Zapier is a great example. I get a pitch from Zapier every single year about the fastest growing business apps of the year, based on Zapier data, because they see what people are using, and they just compile that together into a top 10 list, and people run it.”
Feifer: Entrepreneur Magazine's print edition remains profitable today
“We do still make money on the print magazine. To be clear, it doesn't lose money. Just doesn't make the kind of money that it probably did 30 years ago.”
Feifer: Rebranding 'chicken chips' to 'protein chips' unlocked a snack company's sales
“It did really well in taste tests. People really liked the product. Nobody was buying it. Because chicken chips sounds disgusting. So after a bunch of kind of consumer insights research, they changed from talking, from calling it chicken chips to protein chips…”
Feifer: A Michigan priest sparked a national moral panic over teddy bears
“There was a national moral crisis over the teddy bear in 19 or seven. It started in Michigan with a Priest named Michael G. Esper, who had given this sermon about how damaging teddy bears are, and how dangerous they are.”
Feifer: John Philip Sousa published 'The Menace of Mechanical Music' in 1906
“He wrote this piece called The Menace of Mechanical Music in 19 oh six, I think.”
Feifer: Female voice prompts drove consumer adoption of automated elevators
“But anyway, you know, one of the ways that, one of the ways that the elevator industry found could get people inside the doors was by recognizing that what people needed wasn't necessarily a actual human. What they needed was the feeling that there was a human…”