Feifer: Female voice prompts drove consumer adoption of automated elevators
Jason Feifer · Building for Tomorrow with Jason Feifer · Jan 12, 2023 · at 36:16
Jason Feifer, author of Build for Tomorrow, shares a historical example of bridging user anxiety during technological shifts.
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“But anyway, you know, one of the ways that, one of the ways that the elevator industry found could get people inside the doors was by recognizing that what people needed wasn't necessarily a actual human. What they needed was the feeling that there was a human involved and that there was a human touch. There was a human that would be there to their aid if something went wrong. And simply adding in a soothing female voice that said things like going up Going down floor one, floor two, that that by itself helped a lot of people feel comfortable getting into the elevator.”
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