The Ledger, every show

Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.

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Martin: Heavily diluted $100M ARR founders often net same as early exit
“I meet a lot of entrepreneurs that have built great businesses, a hundred million AR businesses, but they've been at it for 10 years, and they've taken so many rounds and deluded themselves so many times that they would have probably had the same outcome if th…”
Greg Martin Jul 16, 2025 ▶ 26:15 Revolutionizing Application Security: Transforming Risk Management and Facilitating Startup Success
Martin: Founders should use venture capital instead of personal savings
“Look, I'm of the use someone else's money mindset. Don't use your own hard earned money. What we're doing is high risk enough. What you're able to put in your bank account, you need to save and protect for your family. If you have something really good you kno…”
Greg Martin Jul 16, 2025 ▶ 22:09 Revolutionizing Application Security: Transforming Risk Management and Facilitating Startup Success
Martin: Outbound cold-calling sales model no longer works in enterprise software
“That wasn't the case, you know, five, 10 years ago where you could just, you know, have a team of college kids, cold calling customers pitching, pitching their ideas. You know, that model unfortunately is, doesn't work anymore.”
Greg Martin Jul 16, 2025 ▶ 29:19 Revolutionizing Application Security: Transforming Risk Management and Facilitating Startup Success
Martin: Automating Enterprise B2B Sales via AI Outreach Leads to Failure
“The idea that we're going to automate the sales process with, You know, AI sending emails and LinkedIn messages and automatically converting to self-service customers. I just, I don't see it. And I think that's kind of a road to failure and at least in kind of…”
Greg Martin Jul 16, 2025 ▶ 32:17 Revolutionizing Application Security: Transforming Risk Management and Facilitating Startup Success
Martin: Big-company top performers often fail at early-stage startups
“If you work with somebody at a big company in the past, and they were a top performer, they may very well be your lowest performer in a startup because it takes a complete different DNA and skillset to be successful as an early individual contributor or any ro…”
Greg Martin Jul 16, 2025 ▶ 36:27 Revolutionizing Application Security: Transforming Risk Management and Facilitating Startup Success
Ghost Security Built an Agentic AI Model for Application Security
“Our approach is that we built our own agentic model that essentially understands software application security and vulnerabilities like a human expert.”
Greg Martin Jul 16, 2025 ▶ 1:03 Revolutionizing Application Security: Transforming Risk Management and Facilitating Startup Success
VCs now reserve deals for a select few anointed startups
“A lot of the VC communities are making deals [959] Greg Martin: but it's a much smaller number of deals, and you know, they even joke amongst themselves that there's like this select few that are the anointed ones that get these big deals and valuations, and e…”
Greg Martin Jul 16, 2025 ▶ 15:55 Revolutionizing Application Security: Transforming Risk Management and Facilitating Startup Success
Martin: Startup building climate is hardest in 15-year founder career
“So I think zooming out the climate for building a startup right now, I believe is the hardest I've seen in my career as a founder.”
Greg Martin Jul 16, 2025 ▶ 17:40 Revolutionizing Application Security: Transforming Risk Management and Facilitating Startup Success
INNOVATORS & INVESTORS Assertion Contradicted
Martin: Startup funding rounds post-Series A dilute cap tables 20% to 30%
“After series A, after series B, you start every round, you know, you're taking probably between, you know, 20 and 30% dilution to the whole cap table. So that, that compounds pretty quickly.”
Greg Martin Jul 16, 2025 ▶ 25:53 Revolutionizing Application Security: Transforming Risk Management and Facilitating Startup Success
Martin: High-output 'Lone Rangers' create dangerous bottlenecks for startups
“Lone Rangers can be very, very exciting in the early days of a startup because of the high output but they can also be very dangerous and create a huge problem for the business down the road because they're unwilling to share that information and they're unwil…”
Greg Martin Jul 16, 2025 ▶ 38:40 Revolutionizing Application Security: Transforming Risk Management and Facilitating Startup Success
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