Martin: Automating Enterprise B2B Sales via AI Outreach Leads to Failure
Greg Martin · Revolutionizing Application Security: Transforming Risk Management and Facilitating Startup Success · Jul 16, 2025 · at 32:17
Ghost Security CEO Greg Martin discusses enterprise sales strategies and rejects the idea that automated AI outreach can replace human relationship-building in B2B.
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“The idea that we're going to automate the sales process with, You know, AI sending emails and LinkedIn messages and automatically converting to self-service customers. I just, I don't see it. And I think that's kind of a road to failure and at least in kind of B to B enterprise you know, trust is, is a really important factor”
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