The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
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every show 44 of 44
AdGreetz recruited the CTO who built competitor Spirable's entire tech stack
“A company called Spirable, and I needed another, you know, very muscular executive in addition to our CTO. He had built their entire stack. He had built them from the ground up.”
Frankel claims AdGreetz's enterprise cold call conversion rate reached 62%
“We've gone from kid get away from me. You bother me into a probably 62% of the cold calls that we make turning into people saying, yes, I'd like to know more versus five percent.”
AdGreetz automates 25,000 video ad variations in under 36 hours
“And what we've done over eight years is take that incredibly robust process and figured out how to get it done, you know, in a day or a day and a half for something as bespoke as that.”
AdGreetz generated 300,000 video variations for P&G's first hyper-personalized campaign
“We're in the middle of doing, ah, P&G's first hyper-personalized campaign ever. They typically make one commercial. We've got 300,000 versions. So we call out 224 cities, towns, and villages.”
Frankel: 2% of brands use personalized video, while 84% call it the future
“This is still a business that about two percent of brands are playing in. Although 84% say it's the future.”
Frankel predicts AdGreetz will reach profitability by November 2020
“No, we will be profitable in about 60 days”
Frankel: Personalized video ads will mirror video-on-demand adoption curve
“Nathan, I helped invent video on demand, and I spent 10 years knocking on the doors of all of the cable and satellite executives, and for nine years, they would say, what are you talking about? Nathan's happy to watch NCIS tonight at nine o'clock, and we said,…”
Frankel witnessed Steve Jobs verbally berating his Warner Brothers colleagues
“When he did come to Warner Brothers, I did see him beat up a number of my colleagues.”
Frankel: AdGreetz Facilitates About $50M in Annual Media Spend
“So I would say that today we're probably at about fifty million dollars worth of media.”
Frankel: Australian broadcaster Nine has 600 reps selling AdGreetz
“So there's a broadcaster called nine in Australia. They're the NBC call it of Australia. So they now have 600 people out selling our product and they're bringing in their first clients because this is a three month old or two month old relationship.”
Frankel predicts AdGreetz will generate close to $10M in 2022 revenue
“We're going to do, we'll do close to ten million with, you know, with 20 plus clients.”
A typical AdGreetz enterprise client pays $396,000 annually
“Well, a typical is approximately 33,000 dollars a month, which gets up to 396,000 a year.”
Frankel: AdGreetz boosted Tanishq CTR 4.6x and watch duration 12.6x
“We increased their click-through rate 4.6 times, which is big. We increase people watching 12.6 times longer. And that was a year ago. They caught their breath. They've come back and given us a 12 month order.”
AdGreetz built a campaign for Nissan with six billion possible versions
“We just did one last week for Nissan. They have a mailing list of hundreds of thousands of customers, which of the 13 model Nissan's over which of the 10 years they own. So we're talking to you about your 2013 Rogue or Altima. We know you're in Toronto. We kno…”