Frankel: AdGreetz boosted Tanishq CTR 4.6x and watch duration 12.6x
Eric Frankel · AdGreetz Hits $5.5m in Revenue Customizing Outbound Marketing For Enterprises · Sep 18, 2020 · at 6:55
Eric Frankel is the founder and CEO of AdGreetz. He explains client campaign performance and retention using Indian jewelry brand Tanishq as a case study.
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“We increased their click-through rate 4.6 times, which is big. We increase people watching 12.6 times longer. And that was a year ago. They caught their breath. They've come back and given us a 12 month order.”
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