The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
MasterClass will be in every American home within five years
“It will be in every home in America. And then after that, we will go more internationally and broad.”
Rogier validated MasterClass demand using a fake website with 100 courses
“So what I decided to do was I created a fake website that had a hundred different online classes that I did not have. I paid a firm in Argentina, I think like I actually helped build the site. I hired some people on TaskRabbit to help write the class text inst…”
Investor Michael Dearing gave Rogier $500,000 to find a business idea
“Michael wrote me a check for about half a million bucks and told me to go think of an idea”
Rogier: Serena Williams reviewed student video submissions at home for MasterClass
“I'll give you an example with her, for example, I mean, she had people in her class upload clips of them playing and she sat at home, watch it and gave notes to people in, in, In, inside her class.”
Signing early MasterClass instructors took up to 12 months
“That was hard. That probably took like eight to 12 months, and it was only possible because of that first half million.”
Dustin Hoffman was MasterClass's first signed instructor
“And then I remember the first time that we got our first yes was from Dustin Hoffman.”
Rogier: Every MasterClass course costs a flat rate of $90
“Every class costs the exact same at 90 dollars.”
MasterClass was instantly profitable on a user's first purchase at launch
“It made it so that on the first per, when somebody buys a class, we are able to make money on the first.”
Rogier: James Patterson selected a MasterClass student as his next co-author
“He was so impressed by the students in this class that he actually picked one student to be his next co-author.”
Rogier: 50% to 80% of MasterClass students are first-time online learners
“About half to 80% of our students have never taken an online class before.”
Rogier: MasterClass customers receive lifetime access to purchased courses
“They choose what they want, and they have access forever to it.”