The Ledger, every show

“If you take Silicon Valley and Seattle out of it, the US actually would be worse than Europe if you took those two out of it.”

“From there on to actually compose something, getting into the ID of the workflows, the plugins, all that kind of concepts, it's quite a lot to master. And I think that's the potential power with something like AI, obviously.”

“So my view is you're going to see both extremes. You're going to see the middle getting wiped out. More people participate, but the very, very top is probably going to increase in value as well.”

“There was a point in time where the majority of the revenue could be derived from recording music. But the challenge to that, what I would say is that the time in history where that was true was actually very, very short, right?”

“If you fast forward five years, there won't be much of a delta between the two, so that's not going to be the problem.”

“Yes. And I think it'll even outdo Discover Weekly.”

“This thing has the potential of really changing the whole car, so you'll be able to, maybe in twenty-twenty-five and onwards, be able to say that we have the first carbon-neutral car that we're creating, and that would have been unthinkable even 10 years ago, …”

“I think the most important part of that mission is to try to see if we can have so that a million creative artists can live off of their art. That is a pretty ambitious target. I'm seriously set on trying to achieve that”

“And I know one of the ways he did it, which was brilliant and that don't get talked about. He actually called up journalists. Sometimes, and tested ideas on them, and like, we might do this kind of thing, and then hear the journalists react to it, and it's lik…”

“And today there's over a hundred and fifty million people listening to podcast on Spotify.”

“What happened in Germany is all the record companies started uploading audiobooks to the service. So they started hacking the system for all these other things, and when they ran out of that, they actually started uploading podcasts.”

“Mark, the average meeting he has is like 15 to 20 people in the room and how you make you know, a product review or discussion productive with 15 and 20 people still get people to be heard. Like he's very, very good at that stuff.”

“For instance, in Germany, unbeknownst to us, but one of the sort of crazy things that ended up happening was just people started uploading audio books because it turns out that these music labels actually own a bunch of audio book rights.”

“Our view is we eventually think audiobooks should be much, much larger than what it is today. Hundreds of millions of people who are actually listening to audiobooks because the content is great, rather than today what's tens of millions of people.”

“In early Spotify we had eight people needed to have heard about Spotify before we were able to sign someone up. And so we realized that the geographical density in which that happened was actually a key sort of contributor and a timeline, so much of our early …”

“Just on the songwriting side, it's the difference between if in Taylor Swift's camp, it's like two, three, four, maybe at the top. In some Koreans, it's 200 writers involved. And that's, like, a small part. And then you have, like, everything from merchandisin…”

“Take someone like you know, Swedish Avicii as an example. He was a brilliant composer. He truly was. But he didn't really know how to play any instruments.”

“It's totally possible for us to make an entire episode where We're saying totally different things than what we're saying now, and it, at some point in the future, might be virtually indistinguishable from the real thing.”

“So I had like all the people in my class that were good at math. I taught them how to do HTML for me, and the people that were really good at design, I taught them Photoshop, so I was basically like running an illegal sweatshop. When I was like, 14.”

“We're trying to do things that can impact not in the next five or 10 years, but has a major impact in 20 or 30 years.”

“I think car will have a huge inflection point in probably twenty-twenty-five and onwards where most, if not all, cars will be completely electric, right? My view is that that will Cause a much faster upgrade cycle than probably we've seen in the better part of…”

“So first off, I think the person who deserves the most amount of credit for it is not me. It's Barry McCarthy, my former CFO. It's really his brainchild, so I don't want to take credit.”

“I figured to myself I worked really hard. I could get there when I was 40. I was 22 when I got there.”

“And then you have someone like a Mark Zuckerberg, who literally has this thing called large group, where he has 20 to 25 people. That he runs every week.”

“On Spotify alone, you guys have now done over five million hours, and it tripled in the last year.”

“In 2019 you know, when we got into podcasts the world around podcast listening and Spotify, there was a few million people listening to this.”

“In many cases, even making relatively simple changes could take one or two years for us to get licensed.”

“What we realized is we should use this base of what was then several hundred million people and today's way north of half a billion people and just serve them more stuff.”

“Starbucks and Howard Schultz was actually one of the biggest retailers of CDs. In the U.S.”

“Not just from sort of maximizing The recorded side, but actually thinking about sort of fan development all the digital platforms, they have their own developers programmers building specific platforms.”

“It's about a little bit more than double that now.”

“And then you think about how many artists today get to be heard by a billion people. And actually that number is way higher and it's way faster for you to do it.”

“This notion of private versus public just doesn't exist to the same extent. Like all income is public in Sweden, like every single one.”

“So about the third time the person asked, I decided to just take an absurd number that I could think of just to make sure I get rid of the person, so I said, well, sure, I'll do it, but I want 5000 dollars to do it, and the person said, done, and I'm like, oh,…”

“We never got it down to 200 milliseconds consistently. We got it down to about a half a second”

“If you looked at Sweden at that time, I think it had lost more than 80% of its entire revenue base. So it was really in shambles.”

“If you own a piece of property in Sweden, people are allowed to walk your property. If the property is large enough, they're actually even allowed to tent at your property for 24 hours.”