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Vendasta operates at a remarkable 18-to-1 LTV to CAC ratio
“So overall, our LTV to CAC is, is really, really good. Like we're running, you know 18 to one right now.”
King: Vendasta achieves 117 percent net revenue retention
“So we're you know, right now about 17% net negative or said differently.”
King: Vendasta generated over $2.3 million in revenue last month
“No, I think we, I told you before. So this year we're just, we're about, we just did 2.3 and change last month.”
Vendasta expects to end 2017 at a $28M ARR run rate
“This year we'll end the year at a run rate of twenty eight million dollars.”
King: Vendasta integrates 75 third-party products into its SaaS marketplace
“So we've now built a marketplace. We've got about six, 75 other products integrated against it, and we're bringing in some pretty big name brand products into that marketplace.”
King: Vendasta has 9 of the top 10 newspapers as partners
“We have nine of the top 10 newspapers and For instance and that's where we started in that space.”
King: Vendasta paying subscribers average $1,000 per month for subscriptions
“It's over. Yeah, it's over. It's about a thousand bucks a month. And we have lots of different add-ons and things, but the actual subscription is about a thousand bucks a month.”
King: Vendasta resellers mark up software products 5x on average
“Our the average markup is five X on average. Now that varies dramatically with the model.”
King: Vendasta has about 1,200 paying reseller partners
“Paying, so I think yeah, so we just about 1200 right now.”
King: Vendasta reaches over 100,000 SMBs monthly through 13,000 reseller salespeople
“Yeah, and it's bigger companies, so I would say, like, we have about 13,000 salespeople in those companies that are using the product to sell to their SMBs, and we're selling to just over a 100,000 SMBs on a monthly basis every month.”
King: Subscriptions comprise about one-third of Vendasta's monthly revenue
“You know so our subscription revenue is growing a little bit faster than some of our other cohorts. Our product revenue is growing too. So, you know Subscriptions about a third of that. And then the rest of it comes from product.”
King: Vendasta has raised about $13 million in equity capital
“So it's about thirteen million dollars.”
Vendasta makes one-third of its revenue from software subscriptions
“Our subscription revenue is is now about a third of our revenue, so it's very meaningful, but our second order revenue is really what's really important.”
Vendasta expects 2017 GAAP revenue to hit $22.8M
“No, our gap revenue will probably be about 20, 22.8.”
Vendasta reached an $18.7M ARR run rate in December 2016
“Yeah, it was about 18, seven, just a little under, yeah.”
Vendasta bootstrapped with a $1.3M consulting prepayment from Ritchie Bros
“It was about, I think it was about one point, you know, 1.3 million, and what we did was, is we got money from, ah, from a heavy equipment industrial auctioneer called Richie Brothers, and we used what they prepaid us to start that company.”
Vendasta fully repaid its initial $3M government seed round
“In August of 2008, we ended up, it was a government backed BC and we paid all that money back. So it's not in our cap table, but you know, that three million dollars in those days was really everything that started our company forward.”
Vendasta bills 100k SMBs monthly through its 1,100 reseller partners
“So we have about 1100 resellers. Marketing to just over 700,000 small businesses, and we bill about a 100,000 small businesses through those partners on a monthly basis.”
Customers paying over $20k ACV generate 83% of Vendasta's revenue
“So we have, you know, a core, a cohort that pays us more than 20,000 dollars in annual contract value is about 83% of our revenue.”
Vendasta maintains an eight-month CAC payback period
“So, you know actually the payback period right now is about eight months, and there's a couple of ways that we do that.”
Vendasta's marketplace features 45 third-party products, including competitor Yext
“This year we've introduced our marketplace, which we released in February, which brings in third party vendors. So we've got, you know, other people that even compete with us. Like we've got Yext as a listing solution inside of our marketplace. And so we're ad…”
Vendasta operates near profitability with minimal cash burn
“We're very close right now to being profitable. So we're not earning a ton of cash. We're right where we need to be.”