The Ledger, every show
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Fletcher: Convertri offers fastest funnel page speeds short of custom builds
“And we're still the fastest loading pages. Like, I think you can beat us like what one agency beat us, but like, but they spent like 10 grand on a single page. But like anything short of that, like you can't beat up page load speeds”
Convertri's post-three-month customer churn is 1% to 2% monthly
“And our churn on those is, is really good. Like it's like a percent or two a month.”
Convertri generated $750,000 in five days using an affiliate launch model
“Grand total, we did 750,000 dollars in five days, which was freaking amazing.”
Fletcher estimates Convertri's monthly customer churn rate at 15 percent
“But I think about 15, but it's one thing we're finding it quite hard to like zero in on and like exactly what to count.”
Fletcher predicts Convertri can reach $1 million MRR without changing strategy
“I think we get to a million bucks a month. Doing like not that much differently.”
Fletcher: Bootstrapped Convertri reaches $1.5M ARR, growing 20 percent
“We're up, we're what about 1.3 mil ARR last time we spoke and we're at 1.5 now. So we're about, we're 20, 20% bigger than we were last time we spoke.”
Fletcher: ClickBank membership placement is Convertri's primary source of new accounts
“Clickbank are now pushing us like in their membership area, which is really exciting. That's the big source of new accounts.”
Fletcher: Convertri generated $750K in six days during 2016 lifetime launch
“Back in July, 2016, we sold the one and only lifetime deal for Converture we've ever done. That was the original launch. We sold like three quarters of a million dollars of it in six days.”
Fletcher: Convertri has three major resellers with a fourth launching soon
“It's got three big ones and a fourth one coming online next month.”
Fletcher: Convertri customer churn drops to low single digits after three months
“So we look at that churn post the three month mark, and it's low, low percent, low single digits.”
Fletcher: Convertri sees 40% to 50% trial-to-paid churn rate
“Whereas like trial to page churn is 40, 50%.”
Convertri has 1,700 recurring SaaS customers and 700 hybrid customers
“So about 1700 on the recurring and another 700 in phase one of our hybrid funnel.”
Viddyoze sold over $500,000 of Convertri products across four promos
“So I think they've done four, four like really big promos. And they've sold over half a million dollars worth of product in that time.”
Convertri converted 30% of lifetime deal buyers to monthly upsells
“About 30% of them. Sorry, about 30% in launch week, and then more as time went on. So we just ran campaigns to the list to move more of them across.”
Convertri reached $550,000 ARR with 1,000 active recurring subscribers
“So about 700 monthly and about 300 annual. So it's We're about 505 50 annual recurring, so a little bit less than what you just said.”
Convertri acquired 60 paying customers from a $3,000 monthly ad spend
“So we spent three K in ads for 196 signups, 105 trials and 60 people who paid the first month.”
Fletcher: Competitor ClickFunnels outsells Convertri by a very large margin
“There's sort of the more like digital marketing focused guys who like ClickFunnels, for example, who are certainly outselling us a boatload.”
Fletcher: Convertri gets more organic word-of-mouth referrals than affiliate link signups
“Percentage wise, we get more word of mouth, like non affiliates, just like, Hey, I love this software. You should go and use it, but it's not an affiliate link referral.”
Convertri paired a $297 lifetime deal with a $37 monthly upsell
“So that was two nine seven for lifetime, and that was access to like the base plan. And then the recurring at the time, I think it was just template club we had, which was like 37 bucks a month upsell, which was like that became pro when we started adding load…”