The Ledger, every show

“Instagram was seven people and got to tens of millions of active users. I don't see why there won't be the next Instagram that's one person and gets to tens of millions of active users. In fact, I think it's inevitable.”

“It's pretty clear Llama was not, like, Llama four wasn't leading edge where Llama three was. So, you know, our big release this year was not a slam dunk, but our big release last year was, and I'm pretty confident our next big release will be again.”

“I think on most of this it's like an 18 month lag till the system catches up with the demand.”

“I would be shocked if we didn't hit a plateau on the way, but yeah.”

“The creative spark is probably the last thing that gets automated.”

“Nike did this massive transition to digital first, right? And it went horribly.”

“We've actually moved up tremendously in terms of brand sentiment. You think where we were five years ago, and think where we are today, people don't look at this stuff, obviously I do, and we were literally a falling brand, and now we're a rising brand.”

“I would be surprised if phones go away, because you're not going to put huge batteries into glasses or AirPods or a pendant or a brooch. And you're not going to do all the compute in something with a small battery, so you're going to want to have a lightweight…”

“It should be a much bigger market because the agents are going to take actions. I mean, the agents are already taking actions for people. And so in a world where there are actually actions being taken at the endpoint, it's not just presenting a link to somebod…”

“TikTok shops are successful outside of the US and UK. But they're actually not very successful in the US and UK. Huge in Southeast Asia.”

“There are flows where we made them longer. By giving people more targeting options where we got a higher conversion rate and a higher lifetime value. Whereas the growth standard is shorten the flow and take out steps.”

“When we did the WhatsApp privacy policy and said, now your data will be shared with Facebook Inc. For the limited amount of data, which is shared just for analytics purposes with all the constraints, because WhatsApp is hyper private. Even in that case, people…”

“When people are using those, their behavior in search changes dramatically.”

“So five years ago, we were 100% content shown to you based on people you follow, or accounts you follow. 100%. People don't understand, like, TikTok was tiny, it was the beginning of the pandemic, like, it was very early on, so let's say five and a half years …”

“They're leading in quantum. We don't talk about quantum very much, but Microsoft is leading of the big players In quantum.”

“When we implemented it, we thought it was registrations minus a bit of churn. What we didn't realize was that the churn number and the resurrection number were massively bigger than the registration number. And so we hadn't realized how big a lever Reducing ch…”

“All the innovative stuff that was going inside the company was really being blocked from flowing to the company brand. Because when people saw the company brand, they were so dominated by the name that defines social media that if we're doing something really …”

“Meg Whitman went and campaigned on banning gay marriage in California.”

“We stopped growing in 22,007, and that's why we created the growth team.”

“I think that we want to turn reels into a really major monetization engine, not just an engagement engine.”

“So across our nearly a 100,000 employees, we have less than one percent of the employees in the growth team.”

“When advertisers take advantage of that, they get a six percent boost in click-through rate and a commensurate increase in conversion rate.”

“Coke have changed from being vast majority offline, just I think five years ago, just before the pandemic, in terms of their ad buying, to vast majority online now ad buying.”

“So click to messaging is north of a ten billion dollar business.”

“And that's a north of a billion dollar business.”

“Apart from Apple, whose marketing is paid for by the carriers, we have the lowest percentage of operating income that we spend on the stuff, the media that we disclose in the XK”

“Stronger on an absolute basis, weaker on a relative basis.”

“So for Facebook, it's friending. The whole thing's about friends. For WhatsApp, it's about sending a message to somebody. You know, for Instagram, it's still following. And for eBay, it was placing a bid or buying an item.”

“You look at TikTok and what they're doing right now. They're focusing very heavily on messaging. They're focusing very heavily on friend graph.”

“We were actually losing market share because the web was declining. Faster than mobile was growing for us, and then WhatsApp and iMessage and all of these things were coming along, and actually the shift of platforms meant even though we were growing mobile me…”

“But by the way, cacao stories launched before Snapchat stories launched.”

“I think we've got a bunch of stuff now where we're starting to innovate. I can't really talk about it, but I think like we, we're in, we're through the catch up phase and now we're in the competing on innovation on this particular format.”

“Instead of advertise, when we translated it to French, we said, create an ad. And in France, we had a much larger rate of advertiser growth, like really much rather a larger rate, like 30, 40%. We were doing an analytics test with a vendor, and they found that…”

“Pricewaterhouse releases this report every year, and we've gone from, like, 49 to fourth.”

“He listens in meetings more than he talks by a lot. He asks smart people to give him input before he makes decisions. He goes out and spends an awful lot of time learning. I think his superpower is learning.”

“Oh, the WhatsApp one's really good... It's the most successful integration we've got.”

“And how to put together a very good deck, because it was run by consultants.”

“The first countries we did it in were Portugal, I think, and Romania, and we saw a tremendous increase in usage. Initially, there was a dip in usage, and then we saw a rebound and a tremendous increase because people had the expectation they'd get an instant r…”

“We then do reviews with the VPs, the product group leaders across the company every week, where we show Interesting insights from analytics, like every single week we do this.”

“Meta, back when it was Facebook, innovated by moving from activated confirmed registered users to monthly active users. And no one talked about that before. They were still talking about their registered user base back then. That's what MySpace talked about.”