Alex Schultz: Meta click-to-messaging ads generate over $10 billion annually
Alex Schultz · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · Sep 5, 2025 · at 57:30
Meta CMO Alex Schultz reveals financial scale details of Meta's underappreciated click-to-messaging ad platform across WhatsApp, Instagram, and Messenger.
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“So click to messaging is north of a ten billion dollar business.”
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