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MIXERGY Insight
Shipper: Software is now content because building apps has become so cheap
“I think that software is now content. It's like so cheap to make that it's sort of like building an app is sort of like writing an essay or tweeting.”
Dan Shipper Oct 30, 2025 ▶ 46:54 #2283 How Dan Shipper uses AI to build artisanal AI apps
LENNY'S PODCAST Prediction Not checkable as stated
Shipper: AI will make US workers more cost-effective to hire
“And so it becomes much more cost effective for American companies to hire people in the U.S. And I think the people in the U.S. Are going to be better in a, in, in a lot of cases at using these AI tools to do work. So I think it may actually make it more effec…”
Dan Shipper Jul 17, 2025 ▶ 6:23 The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code. | Dan Shipper (Every)
Shipper: People are sleeping on how good Claude Code is for non-coders
“I think people are truly sleeping on how good cloud code is for non-coders.”
Dan Shipper Jul 17, 2025 ▶ 7:16 The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code. | Dan Shipper (Every)
Shipper: Nobody at media startup Every is manually coding anymore
“Same thing for people inside of every, like, no one is manually coding anymore.”
Dan Shipper Jul 17, 2025 ▶ 14:28 The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code. | Dan Shipper (Every)
Shipper: Compounding engineering with prompt libraries creates massive team leverage
“Finding those little speed ups where every time you're building something you're doing, you're making it easier to do that, that same thing next time, I think gets you a lot more leverage in your engineering team.”
Dan Shipper Jul 17, 2025 ▶ 43:08 The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code. | Dan Shipper (Every)
Shipper: Every raised up to $2M via draw-down 'sip-seed' round
“And we did the same thing for this recent round where we raised up to two million from Reed Hoffman and starting line VC. And we did it as what I've been calling a SIP seed round, which is. Basically they've committed two million dollars, but we can pull it do…”
Dan Shipper Jul 17, 2025 ▶ 1:04:51 The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code. | Dan Shipper (Every)
Shipper: Media startups risk losing PMF if the founder stops writing
“Media businesses don't follow the same pattern as tech startups, because if you're a media business and you Our founder who then hires people to make the product, which is right. If you have product market fit before you lose it. And maybe you hire people that…”
Dan Shipper Jul 17, 2025 ▶ 1:30:09 The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code. | Dan Shipper (Every)
Shipper: Anyone is a data scientist now using prompt-tuned GPT-4
“Everyone's a data scientist because, like, everyone, anyone can just, like, prompt tune, like, GPT-IV to, like, find some, like, do something interesting with the data set.”
Dan Shipper Dec 9, 2024 ▶ 9:34 3 AI app ideas that are goldmines (and how to grow them)
Shipper: Science should build 'N-of-1' predictive models before generalized explanations
“The way that, like, science proceeds right now is, like, you're trying to find, like, underlying, underlying explanations for things by, like, doing high-end studies on, like, lots and lots and lots of people and, like, doing, like, a linear regression to, lik…”
Dan Shipper Dec 9, 2024 ▶ 11:29 3 AI app ideas that are goldmines (and how to grow them)
Shipper: Anyone using GPT-4 can beat a 2019 data science PhD on Kaggle
“Kaggle was built for a time when the people who could do this stuff were people who, like, had, had, like, PhDs in data science. Yep. And it's, like, totally changed now, where, like, anyone can enter one of these competitions and, like, do better than a PhD c…”
Dan Shipper Dec 9, 2024 ▶ 12:58 3 AI app ideas that are goldmines (and how to grow them)
Shipper: Physical books should return to high-priced luxury goods
“I think like books started out as luxury goods. And then because of the printing press, they became like, there is this push to make them cheaper because you needed ways to get more information into people's hands. And they're no longer necessary as cheap form…”
Dan Shipper Dec 9, 2024 ▶ 19:57 3 AI app ideas that are goldmines (and how to grow them)
Shipper: Incumbents cannot risk UX changes, giving AI startups an advantage
“Big companies are really limited in the risk, the amount of risks that they can take to like make their actual interface good for that specific thing. Cause they can't risk like pissing off their regular users. And that's a tremendous advantage for startups to…”
Dan Shipper Dec 9, 2024 ▶ 33:55 3 AI app ideas that are goldmines (and how to grow them)
Shipper: Media creators in 2025 should start on YouTube, not newsletters
“It's much harder to grow a newsletter now than it was five years ago. I'd probably start with YouTube actually. I think, and funnel people into, from YouTube into a newsletter that feels like the right move.”
Dan Shipper Dec 9, 2024 ▶ 38:12 3 AI app ideas that are goldmines (and how to grow them)
Shipper: OpenAI's Codex CLI is trash
“It is like, Codex CLI is trash.”
Dan Shipper Jul 9, 2026 ▶ 1:32 GPT 5.6 SOL IS HERE! How to use it.
Dan Shipper: GPT-5.6 Accurately Handles 90% of Routine Emails
“I think that five five was fine, but not quite good enough. Like, I would say generally the email responses here, so like this email draft, for example, is like, It's as if I wrote it, like it's, maybe there's something that I would slightly change, and I migh…”
Dan Shipper Jul 9, 2026 ▶ 8:59 GPT 5.6 SOL IS HERE! How to use it.
Dan Shipper: People Underestimate Codex's Multi-Agent Orchestration
“I think that people are sleeping on how, Flexible and powerful of a tool this is. Because, okay, so it's got the image model in it, and then it also has the ability, like it has the ability to change other threads. So, like, I can have this thread message anot…”
Dan Shipper Jul 9, 2026 ▶ 10:04 GPT 5.6 SOL IS HERE! How to use it.
Dan Shipper: Fable is too slow and expensive for average users
“It's because it's so, it's also so slow and it's so expensive that it's really only meant for Essentially like people who are doing machine learning or are orchestrating like fleets of agents, which is just a skill that most people don't have yet.”
Dan Shipper Jul 9, 2026 ▶ 19:16 GPT 5.6 SOL IS HERE! How to use it.
Shipper: Rates GPT-5.6 Design Skills a B, Up from C or D
“This is another nice thing about 5.6 that's pretty new is, it does this like design checkpoint. So it's really, they're trying to make it better at design, and I think it's not, Perfect. Like it always wants to do warm paper backgrounds for some reason. I don'…”
Dan Shipper Jul 9, 2026 ▶ 23:31 GPT 5.6 SOL IS HERE! How to use it.
Shipper: AI-era builders divide into exploratory pirates and polishing architects
“I make this distinction between two different types of people in the AI age or two different types of builders between pirates and architects. So a pirate is like, I'm just going to get it to 70%. I'm just going to like explore the field of possibilities and b…”
Dan Shipper Jul 9, 2026 ▶ 35:29 GPT 5.6 SOL IS HERE! How to use it.
STARTUP IDEAS Assertion Supported
Dan Shipper: Codex Chronicle captures local screenshots for user context
“Like, one of the interesting things about Codex is it has this thing called Chronicle, which is it automatically takes screenshots of your computer and locally turns it into locally turns it into a, Feed that gives it context on who you are and what you're doi…”
Dan Shipper Jul 9, 2026 ▶ 41:51 GPT 5.6 SOL IS HERE! How to use it.
LENNY'S PODCAST Prediction Open · timeframe May 2027
Shipper: Workplace AI agent interactions will happen mostly in Slack
“I think there's this little thing in people's heads where they really like to keep their personal and work agents separate. And I think there's a whole territory. Our COO Brandon Gell calls this computer errands. There's like this whole territory of using pers…”
Dan Shipper May 24, 2026 ▶ 17:33 AI predictions: Job markets, Codex beats Claude, and the death of org charts | Dan Shipper
LENNY'S PODCAST Prediction Not checkable as stated
Shipper: Embedding browsers directly inside desktop AI agents will be common in a year
“Take the AI agent that you use all the time on your computer and put a browser in it so it can see everything you're doing. And that is just like a magical combination that I think will be, is very uncommon now. You can't even do this in cloud code because the…”
Dan Shipper May 24, 2026 ▶ 23:25 AI predictions: Job markets, Codex beats Claude, and the death of org charts | Dan Shipper
LENNY'S PODCAST Assertion Supported
Shipper: GitHub infrastructure issues stem from exponential AI agent traffic
“This is exactly why, you know, GitHub is having problems right now because the number of people using GitHub has skyrocketing exponentially and it's really just people's agencies in GitHub.”
Dan Shipper May 24, 2026 ▶ 30:01 AI predictions: Job markets, Codex beats Claude, and the death of org charts | Dan Shipper
Shipper: AI benchmarks are really one AI-augmented human versus another
“When we are benchmarking against humans, AI against humans, we're actually really always talking about one human using AI versus another human using AI, because AI doesn't use itself. It may be able to in this like slightly somewhat recursive way, but there's …”
Dan Shipper May 24, 2026 ▶ 48:07 AI predictions: Job markets, Codex beats Claude, and the death of org charts | Dan Shipper
LENNY'S PODCAST Prediction Not checkable as stated
Shipper: Non-technical employees will increasingly execute technical tasks using AI
“You can expect that a higher percentage of your company or your users are going to be doing things that previously only technical users can do. And what that does is it creates all this pressure on the other end for the people who have to deal with all of the …”
Dan Shipper May 24, 2026 ▶ 50:51 AI predictions: Job markets, Codex beats Claude, and the death of org charts | Dan Shipper
Shipper: AI slop is any text taking less time to write than read
“I consistently get AI-generated stuff, and there is a difference between an AI-generated document that's slop and not, and the slop one is it took them less time to make it than it takes me to read it, and they don't stand behind every line.”
Dan Shipper May 24, 2026 ▶ 1:04:40 AI predictions: Job markets, Codex beats Claude, and the death of org charts | Dan Shipper
LENNY'S PODCAST Prediction Not checkable as stated
Dan Shipper: Full-stack designers will become superpowered by AI
“So the other people that I think are going to be like super, superpower people, and I, again, I, this is because we see this internally is full stack designers.”
Dan Shipper May 24, 2026 ▶ 1:11:05 AI predictions: Job markets, Codex beats Claude, and the death of org charts | Dan Shipper
Shipper: AI models fundamentally make yesterday's human competence cheap
“What a new model drop does, or what models do in general, is they make yesterday's human competence cheap.”
Dan Shipper May 24, 2026 ▶ 1:13:38 AI predictions: Job markets, Codex beats Claude, and the death of org charts | Dan Shipper
MIXERGY Disclosure
Shipper: Every raised $2M 'sip seed' from Reid Hoffman, Starting Line
“We raised 600 K in 2020, which is when we started the business. And then we just raised another round From Reed Hoffman and starting line DC. And that was a two million dollar round, but we raised it as what I call a sip seed round. So they have committed up t…”
Dan Shipper Oct 30, 2025 ▶ 2:29 #2283 How Dan Shipper uses AI to build artisanal AI apps
MIXERGY Disclosure
Shipper: Every probably will not raise a standard VC Series A
“And I think the investors, this, in this round also are aware that we're probably not going to go raise, you know, ten million ten million dollar series A from Sequoia or whatever. I don't even know if ten million, maybe ten million is too small now for a seri…”
Dan Shipper Oct 30, 2025 ▶ 3:20 #2283 How Dan Shipper uses AI to build artisanal AI apps
MIXERGY Disclosure
Shipper: Every requires an AI-first approach across all roles
“We're all using AI to do everything from coding to writing to editing to design to marketing, all that stuff. And if you're not doing it with AI first, you're kind of weird which I think is the reverse of how things are in pretty much every other company.”
Dan Shipper Oct 30, 2025 ▶ 5:31 #2283 How Dan Shipper uses AI to build artisanal AI apps
MIXERGY Insight
Shipper: Prompting LLMs on internal meeting transcripts generates honest company handbooks
“I have a recipe on there that I made that I really liked it, that was really cool, which is, Go through all of my internal meetings and write our company handbook from what you see. And I want you to capture all of the unspoken ways that every works as a compa…”
Dan Shipper Oct 30, 2025 ▶ 20:34 #2283 How Dan Shipper uses AI to build artisanal AI apps
MIXERGY Insight
Shipper: Effective ghostwriters interview subjects instead of instantly generating output
“Good ghost writers. When you say, Hey, I want you to tweet about this or blog post about this ghost, ghost writers. Don't go ahead and say, great. I did it. Here it is. What they do is they say, okay, well, what was interesting to you about this article? What …”
Dan Shipper Oct 30, 2025 ▶ 27:29 #2283 How Dan Shipper uses AI to build artisanal AI apps
MIXERGY Prediction Not checkable as stated
Shipper: Claude is near capable of dynamic agentic copy editing via Notion
“Claude is very, very good right now at, you know, longer horizon agentic tasks. And so I would, And it now also has file use. So I would bet that we're getting close to, if not currently at a place where if you pointed it at a notion page and said, read the no…”
Dan Shipper Oct 30, 2025 ▶ 34:08 #2283 How Dan Shipper uses AI to build artisanal AI apps
MIXERGY Insight
Shipper: AI evaluations smuggle in human intelligence through task setup
“And to do all of the things you need to do in order to set up the eval is a job. And so the eval is what I'm saying is smuggling a lot of human intelligence into it because in order to take a like complex and dynamic activity, like doing a job and turn it into…”
Dan Shipper Oct 30, 2025 ▶ 42:11 #2283 How Dan Shipper uses AI to build artisanal AI apps
Shipper: Real-world 'vibe checks' beat standard benchmarks for AI model utility
“I think it's really important to do vibe checks and to call them vibe checks because they're about how does it feel to use this thing and how does it feel to use it for work, for things that you would normally use it for like in your job or in your life. Becau…”
Dan Shipper Jul 17, 2025 ▶ 27:24 The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code. | Dan Shipper (Every)
Shipper: A dedicated AI ops lead drives automation by unburdening front-line workers
“Having an AI operations lead lets you basically identify those things and have them solved without people who are doing the work actually getting getting, like having to take time to do it, which I think makes it much more likely it happens.”
Dan Shipper Jul 17, 2025 ▶ 30:56 The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code. | Dan Shipper (Every)
Shipper: Every built AI product Cora for roughly $300K total
“Like Quora, I think all in to build Quora, we've spent maybe 300 K maybe.”
Dan Shipper Jul 17, 2025 ▶ 1:07:14 The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code. | Dan Shipper (Every)
Shipper: Reluctance to delegate to AI mirrors the first-time manager dilemma
“So a really good example is there's a big complaint that it's like, well, how can I have an AI do this? Like, I can't trust that they're going to do it well. So I just do it myself. And I'm just like, yeah, that's exactly what every first time manager says. Yo…”
Dan Shipper Jul 17, 2025 ▶ 1:19:11 The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code. | Dan Shipper (Every)
Shipper: AI makes storytelling viable in previously uneconomic domains
“The thing that is true about this Wave of AI is it's taking storytelling and it's making it way cheaper than it has ever been before. And I don't think that that replaces professional storytellers, but what it does is it allows you to tell stories in places th…”
Dan Shipper Dec 9, 2024 ▶ 5:26 3 AI app ideas that are goldmines (and how to grow them)
STARTUP IDEAS Prediction Not checkable as stated
Dan Shipper: Per-task pricing in AI will work really well
“I think, and I think that's a new sort of trend in the AI pricing realm is not charging per month, but charging like per successfully completed task or something like that. And I think that's going to work really well.”
Dan Shipper Dec 9, 2024 ▶ 8:20 3 AI app ideas that are goldmines (and how to grow them)
Shipper: CliffsNotes and SparkNotes are outdated and their market is captureable
“And I think one, there's tons and tons and tons and tons of students that, like, need to, like, read this for school. And there are all these, like, sites like CliffsNotes or whatever, or SparkNotes that, like, are just so last generation. And I think that mar…”
Dan Shipper Dec 9, 2024 ▶ 18:29 3 AI app ideas that are goldmines (and how to grow them)
STARTUP IDEAS Prediction Not checkable as stated
Shipper: What AI makes cheap will become more expensive as human luxury
“I think that trend will continue with AI stuff. So I look at what is AI making cheaper and then look at what, like that thing will become more expensive just for a smaller percentage of the population.”
Dan Shipper Dec 9, 2024 ▶ 23:41 3 AI app ideas that are goldmines (and how to grow them)
Shipper: Kids master Siri because parents give them Apple Watches instead of phones
“Parents didn't want to give their kids phones for obvious reasons and so the compromise position was an Apple Watch. And the thing that Apple Watch has is, like, obviously, like, the screen is, like, it's really hard to do anything on the screen, so kids just …”
Dan Shipper Dec 9, 2024 ▶ 28:24 3 AI app ideas that are goldmines (and how to grow them)
Shipper: AI wave reopened low-hanging fruit for 'build-for-yourself' apps
“I think one of the interesting things about the AI wave right now is it sort of resets the playing field where there's a lot of low hanging fruit of things to build. And so it becomes that that's a real opportunity to build things for yourself that like was no…”
Dan Shipper Dec 9, 2024 ▶ 35:51 3 AI app ideas that are goldmines (and how to grow them)
STARTUP IDEAS Disclosure
Dan Shipper uses Codex Goal Mode for 20-hour autonomous training runs
“I'm training a model to do copy edits. And this goal is four hours, it's been going for four hours, and I just like let it go, but four hours is honestly very short, like I, over the weekend I had one or two that went for like 20 hours each, and so it's just a…”
Dan Shipper Jul 9, 2026 ▶ 22:40 GPT 5.6 SOL IS HERE! How to use it.
STARTUP IDEAS Assertion Supported
Dan Shipper: Codex plugin converts recorded screen actions into automated skills
“And the way it works is you can just you just start it by saying, can you just watch me do this? And it will record your screen as you do a task and then turn that automatically into a skill to do it in the future.”
Dan Shipper Jul 9, 2026 ▶ 43:24 GPT 5.6 SOL IS HERE! How to use it.
Shipper: The 'reach test' evaluates whether users reach for tools organically
“One of the things that we talk about internally is what I call the reach test, which is like, do you just like, when you wake up in the morning, do you like reach for it organically?”
Dan Shipper May 24, 2026 ▶ 7:41 AI predictions: Job markets, Codex beats Claude, and the death of org charts | Dan Shipper
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