Shipper: Every requires an AI-first approach across all roles
Dan Shipper · #2283 How Dan Shipper uses AI to build artisanal AI apps · Oct 30, 2025 · at 5:31
Dan Shipper, co-founder and CEO of Every, discusses how his company operates as an AI-first media and software incubation organization.
0:00 / 0:14exact quote · 14.4s
720p mp4 · rendered on demand · StarZero watermark
“We're all using AI to do everything from coding to writing to editing to design to marketing, all that stuff. And if you're not doing it with AI first, you're kind of weird which I think is the reverse of how things are in pretty much every other company.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Dan Shipper
Shipper: Driving is easier to automate than knowledge work because roads are static
“The difference is that the roads, even though things are complex and dynamic and all that kind of stuff on the road, the roads are the same. Like that's the same roads. You're getting from point A to point B and the way that that works, like you, there's a zil…”
Shipper: Claude Code represents the future of programming by eliminating code editors
“Over the summer, I started using cloud code and I was like, wow, this is the future of programming. And they did something really special here, which is they just eliminated the text editor. Like you don't need that. You don't need the code editor. You just ne…”
Shipper: Current AI writing tools fail to interview users first
“And I think no AI tool really is doing that because they're very focused on just give me an answer right now.”
Dan Shipper: Big opportunity will come from unbundling ChatGPT into purpose-built apps
“And I think there's something very similar happening and going to happen with AI is people have to use ChatGPT and like realize that this new sort of workflow is possible. And then there will be a big opportunity to unbundle those workflows into purpose-built …”
Shipper: Software is now content because building apps has become so cheap
“I think that software is now content. It's like so cheap to make that it's sort of like building an app is sort of like writing an essay or tweeting.”
Shipper: Every raised $2M 'sip seed' from Reid Hoffman, Starting Line
“We raised 600 K in 2020, which is when we started the business. And then we just raised another round From Reed Hoffman and starting line DC. And that was a two million dollar round, but we raised it as what I call a sip seed round. So they have committed up t…”