Vladimir Gendelman
Founder and CEO, Company Folders, Inc.. On 1 show, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveLinkedIn ↗companyfolders.com ↗
Vladimir Gendelman is the founder and CEO of Company Folders, Inc., an online printing company specializing in custom presentation folders. A member of the Entrepreneurs' Organization, he bootstrapped the business and writes about print marketing and customer retention.
1shows
2appearances
20statements
3resolved
3supported
0contradicted
100%fully supported
1said about them ↓ Everything Vladimir Gendelman said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Gendelin argues companies should never lay off staff merely to save money
“Letting people go is just really one thing I don't like to do. I cannot do right. Unless it's unmerit of poor performance. I just don't think it's right to let the people go just because you don't have the money.”
Gendelin: Micromanaging smart hires is the worst mistake a founder can make
“I believe that you hire people because you believe that they're smart. Based on, you know, what you see and you believe they can make a difference in your company. And the worst thing you can do is hire those people and not let them make decisions and tell the…”
Gendelin: Well-defined brand and values prevent drastic strategy pivots
“Because our brand is very well defined. Our values are very well defined. What we're doing is very well defined. So you don't have your strategy cannot change like drastically. Right? So it's a constant ongoing of improvements.”
Gendelin paused hiring to intentionally avoid potential layoffs during an economic downturn
“So we are actually very understaffed right now. And we do need to fill a lot of positions and I am specifically not doing that because the last thing I want to do is hire someone who I would have to let go just because the economy downturn.”
Gendelin advises testing initiatives halfway before heavily investing in them
“My belief in the beginning is do something halfway and run with it. And you'll quickly learn whether it works or not. And if it works, then you can improve and make it amazing. If it doesn't work, there is no reason to spend that much time into it.”
Gendelman: Hair loss from chemotherapy psychologically amplifies feeling sick
“If I lose my hair, I'm going to look sick. If I look sick, I'm going to feel sick. Plus you lose your privacy of people constantly looking at you like, oh, do you have cancer?”
Gendelman: Sharing experiences instead of giving advice creates psychological safety
“To communicate during forum where everything comes from the experience share as opposed to advice. This creates incredibly safe environment to share what's bothering you and most importantly, get to the bottom of the core issue, right?”
Gendelman: Anxiety is treating imagined worst-case future scenarios as certainty
“So what anxiety is, is when your mind travels into the future, plays a video of the worst case scenario that could happen, then comes back to now and tells you that this is exactly how it's going to play out. Where in reality, usually things do not manifest th…”
Google penalty wiped out 76% of traffic for Company Folders
“We received a manual penalty warning from Google for They called it unnatural links. And we lost a lot of rankings. To give you an idea of what we lost was we ranked number one, number two, and sometimes number three at the top of Google for most of our keywor…”
Company Folders lost roughly 70% of its revenue in April 2020
“In April we lost right around 70% of revenue.”
Gendelin says Company Folders generates $3M to $5M in annual revenue
“In terms of the volume we do somewhere between three and five million, depending on the year.”
Gendelman: Hiring a cheap SEO agency was his most expensive mistake
“So hiring this very inexpensive company turned out to be the most expensive mistake I made.”
Gendelin spent early 2022 focused entirely on supporting his Ukrainian team
“From the beginning of the war, so February until beginning of May, most of what I've done was Ukraine related.”
Gendelman says Company Folders took 7-8 years to hit $1M revenue
“It took probably seven or eight. It's the same timeframe.”
Gendelman: Focusing on Actionable Steps Reduces Crisis Anxiety
“I tried to keep her focus and my focus together on how we're dealing with this and how we're fixing this as opposed to what might happen, and I actually think it helped quite a bit.”
Gendelman: Cold capping protects hair follicles from chemotherapy damage
“There is a procedure called cold capping. It's this really, really cold helmet that gets frozen down to, like, -40 degrees Fahrenheit, and when you put it on your head, and you keep it there for a certain amount of time before the chemo administers, and then f…”
Gendelman: Cold cap therapy costs roughly $600 per chemotherapy session
“So the cold cap in each time costs about 600 dollars. My wife had six rounds of chemo, so that's 3600 dollars right there.”
Gendelman: Cap and Conquer has sponsored cold caps for over 40 patients
“By now they have sponsored, I believe over 40 people that did cold caps and saved their hair.”
The other half of the tape: Vladimir Gendelman's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. every mention, with the transcript →
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2022 1 mention in 1 episode
One line per show, most statements first. The link opens Vladimir's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| WE LIVE TO BUILDLEDGER | Founder and CEO, Company Folders, Inc. | 2 | 20 | 100% 3/3 | full record on We Live to Build → |