Vinay Bhagat

Everything Vinay Bhagat said on any show that made the record, most notable first. Each card names its show and opens the statement there.

SAASTR Assertion Supported

Bhagat: Millennials and Gen Z now make up 65% of B2B buyers

“The majority of B to B buyers today are millennials and Gen Z, in fact, 65%, and most of them don't want to talk to sales.”

Vinay Bhagat Dec 1, 2022 ▶ 3:49 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

SAASTR Assertion Not publicly verifiable

Bhagat: Marketo found customer-authored content was read 8x more frequently

“Marketo found that when they used Customer authored content in customer communications, their own customer base, it was read eight times more frequently than when they wrote something themselves.”

Vinay Bhagat Dec 1, 2022 ▶ 37:42 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

SAASTR Assertion Supported

Bhagat: Transparent pricing is buyers' top request in TrustRadius study

“So in our research our B to B disconnect study, we asked the question, what are the three things that software vendors can do that would make you more likely to buy for them? Number one, be transparent about pricing.”

Vinay Bhagat Dec 1, 2022 ▶ 15:35 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

One line per show, most statements first. The link opens Vinay's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
SAASTRLEDGER	Founder and CEO, TrustRadius	1	3	100% 2/2	full record on the Official SaaStr Podcast →