People, every show

Veronica Garza

Co-Founder & President, Siete Family Foods. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutivesietefoods.com ↗

After adopting a grain-free diet to manage autoimmune conditions, Garza developed almond flour tortillas that prompted her family to establish Siete Family Foods in 2014. Under her product innovation and leadership, the brand scaled nationally to tens of thousands of retailers before agreeing to a $1.2 billion acquisition by PepsiCo.

What they said4 Shows1

Everything Veronica Garza said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Assertion Not checkable as stated

Veronica Garza: Women of color mentors were hard to find in CPG

“When we were starting off, we were looking for mentors, and it had been my hope that I could find somebody who had done this before, and maybe somebody like me, a woman of color, and that was really hard to find in our industry.”

Veronica Garza Mar 15, 2021 ▶ 1:16:22 Siete Family Foods: Miguel and Veronica Garza

HOW I BUILT THIS Assertion Not checkable as stated

Garza: Adopting paleo diet eliminated chronic knee pain within four months

“We were doing squats, and I distinctly remember not feeling pain in my knees, and they used to be, like, very squeaky. Like, I could actually hear the squeak in my knees, and it wasn't there anymore. And that was probably, like, several months, maybe three or …”

Veronica Garza Mar 15, 2021 ▶ 14:57 Siete Family Foods: Miguel and Veronica Garza

HOW I BUILT THIS Disclosure

Veronica Garza: Diagnosed with autoimmune condition ITP at age 17

“It turned out that My platelet counts were just extremely low, and they couldn't figure out why, so the diagnosis was an autoimmune condition called ITP.”

Veronica Garza Mar 15, 2021 ▶ 8:23 Siete Family Foods: Miguel and Veronica Garza

HOW I BUILT THIS Assertion Not checkable as stated

Veronica Garza priced her first homemade grain-free tortillas at $12 per dozen

“I think at that time it was like a dollar a tortilla, so it was 12 dollars for a dozen.”

Veronica Garza Mar 15, 2021 ▶ 33:17 Siete Family Foods: Miguel and Veronica Garza

One line per show, most statements first. The link opens Veronica's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Co-Founder & President, Siete Family Foods	1	4	—	full record on How I Built This →