Tina Roth-Eisenberg
Founder & CEO, CreativeMornings. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveother@swissmiss ↗LinkedIn ↗creativemornings.com ↗Wikipedia ↗Instagram ↗
Tina Roth-Eisenberg is a Swiss-born graphic designer and entrepreneur based in Brooklyn, New York. She is the founder and CEO of CreativeMornings, and previously created the design blog swissmiss and the temporary tattoo brand Tattly.
1shows
1appearances
10statements
3resolved
2supported
1contradicted
67%fully supported
Everything Tina Roth-Eisenberg said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Selling tickets ruins community events by creating transactional consumer expectations
“What you're doing is based on non-transactional giving. You're inviting people in to your space. But if you were to sell a ticket, then it's a transaction. You buy the ticket, you expect a good coffee and a breakfast and the talk, and if it's not good, you kno…”
Roth-Eisenberg: Non-creatives often mistakenly demand perfection instead of prototyping
“Oftentimes when I work with people that did not sort of come out of a creative space, they always think that they have to create something and it needs to be perfect.”
Roth-Eisenberg found building a company easier than successfully stepping away
“It's easy. I mean, to me, it's easy to build a thing. It was much harder to get off the carousel.”
Roth-Eisenberg: Recent NFT and AI hype resembles the dot-com boom
“It was a magical time when the web was sort of, you know, exploding and everybody thought it's going to change the world forever, which it did to a certain extent, but I feel like we have similar hypes right now, you know. Around just recently NFTs and then no…”
Roth-Eisenberg secured 'Swiss Miss' trademark by promising never to sell chocolate
“You know, I actually got the trademark for events and design related things, and my lawyer thought he was really, really bold, and they agreed to it. They said, if you put in there that you will never sell any chocolate related products, we're okay with it.”
MailChimp co-founder Ben Chestnut offered to sponsor CreativeMornings four months in
“Four months into launching. So apparently he read my blog and he emailed me and says, hey, my team, like literally, It said my team would poop their pants if they saw us team up. So can I support you? And I remember sitting there going, I don't know. And I jus…”
Roth-Eisenberg: CreativeMornings runs its global organization with nine people
“I mean, we are a nine people team running a global organization on a,
It's extremely scrappy budget.”
CreativeMornings virtual workshops draw 10,000 monthly attendees across 20 events
“We have about 10,000 people show up every month for community led workshops from how to do SEO, to make pom poms, to stretching, to like, you name it. We have about 20 events a month. Of which each one of them average has 450 signups.”
Roth-Eisenberg's design blog SwissMiss peaked at two million monthly readers
“Yeah, in my heydays, they really missed an opportunity to partner with me because I had like two million readers a month at the time.”
One line per show, most statements first. The link opens Tina's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 HOW I BUILT THISLEDGER | Founder & CEO, CreativeMornings | 1 | 10 | 67% 2/3 | full record on How I Built This → |