Selling tickets ruins community events by creating transactional consumer expectations
Tina Roth-Eisenberg · Cultivating a creative community with Tina Roth-Eisenberg of CreativeMornings · Jun 1, 2023 · at 30:51
Tina Roth-Eisenberg recalls insight from author William Ury on why CreativeMornings succeeds by keeping its events free and non-transactional.
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“What you're doing is based on non-transactional giving. You're inviting people in to your space. But if you were to sell a ticket, then it's a transaction. You buy the ticket, you expect a good coffee and a breakfast and the talk, and if it's not good, you know, like, and then it's done. The transaction is over. But when you create an invitation that is just so generous, and then when you come to our events, they're so, you, you're basically wrapped in a blanket of love. People are so upbeat. People are so nice. You leave that space going, How can I contribute? How can I be part of this?”
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