Everything Teresa Torres said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Torres: Calling product managers 'CEOs of the product' stems from toxic culture
“And I see analogies of the product manager is the decider and they're the CEO of the product. I think this is coming from toxic business culture personally.”
Torres: Effective teams run 6 to 12 assumption tests weekly
“That team that's struggling to test a single idea is still stuck in project-based research world. They're running experiments that take weeks to get results. Whereas when I talk about assumption testing, I'm working with a team that's running half a dozen to a…”
Torres: 98% of people write opportunities as solutions
“I can tell you that an opportunity is an unmet need, pain point, or desire, and that's great. But I can tell you that 98% of people that write opportunities write them as solutions. So we tend to just really struggle with this distinction between the problem s…”
Torres: Individual contributors should adapt personal habits rather than forcing org change
“If you're an individual contributor and you're not at a 10 person company, I would say don't try to force the organizational change. Organizational change is such a hard and messy problem. I feel like what I would do in that situation is I would just change th…”
Torres: 98% of tech has never experienced an effective product trio
“Probably 98% of the industry has never worked on a well-functioning product trio, and this idea sounds crazy.”
Torres: Asking users what they would do produces unreliable discovery data
“And I think that's a really big mistake that teams make. Is they, both in their prototype tests and in their interviews, they focus on what people would do, on what people think, on why they think they do something, and it's all really unreliable. It's a garba…”
Torres: Product teams can safely make decisions from small data feedback loops
“We're in the business of changing behavior, not seeking new knowledge, and we have really good feedback loops. And so we can make decisions based on small experiments. Because we're going to continue to get bigger feedback loops and more reliable data over tim…”
Torres: Good product management requires resisting the urge to jump to solutions
“And I think that the heart of good product Is really getting comfortable in the problem space or the opportunity space, really taking the time to frame a problem well, and to really get into what's needed before we jump to solutions. But it's like the opposite…”
Torres: Direct interview questions yield fast answers that misrepresent actual user behavior
“Your brain will come up with a fast answer, but that answer doesn't necessarily reflect your behavior. And it misses context and nuance.”
Torres: Product opportunities must be framed specifically rather than as vague goals
“And the value of that is we can solve it. Whereas teams tend to want to frame opportunities as I wish this was easier to use. Okay. Well, what? Like we can spend our lives making this product easier to use. What are you solving for who?”
Torres: Continuous discovery requires as little as one customer interview per week
“What I think is really nice about continuous discovery. You can do it in as little as an interview a week and on the interviewing side, on the discovering opportunities side.”
Torres: Stopping delivery to conduct discovery kills organizational appetite for research
“The best way to kill any appetite for discovery is to say, let's stop making bets until we discover. No, don't do that. Keep making bets in parallel, start doing some discovery so that eventually those bets get better. And I think the reason why people make th…”
Torres: In-product intercepts work best for recruiting consumers and B2B end users
“The core idea is to let people opt in while you already have their attention. That works really well for consumers and B to B end users.”
Torres: Recruit B2B decision-makers through sales and support teams
“If you're trying to get in touch with like buyers and decision makers, same idea, but use your internal teams that are already on the phone with those folks. That's sales people, account managers, maybe support folks. Right. They're literally on the phone with…”
Torres: Evaluating multiple solutions simultaneously prevents overcommitting to obvious ideas
“I think the best way to guard against what you think is the obvious solution is to work with multiple solutions for the same opportunity.”
Torres: The fundamental product trio unit operates identically across any company size
“Like if I have a trio and they have an outcome and they're empowered to reach that outcome and they're interviewing every week and they're a function testing to evaluate solutions and they're finding things to build and they're driving their outcome. That's a …”
Torres: Customer observation is better than interviewing for uncovering opportunities
“Interviewing is not the only way to identify opportunities. Observations are actually a better way. I focus on interviewing because it's something we can do sustainably week over week. Most teams don't have the ability to observe their customers every week.”
Torres: Deconstructing opportunity trees unlocks continuous product delivery
“As you move vertically down the tree, your opportunities are getting smaller and smaller. This is like a really key to helping us unlock a continuous cadence. So if I start with that example of I can't decide what to watch, it's a really big, hard evergreen pr…”