Author and product coach Teresa Torres explains to Lenny Rachitsky how continuous discovery methods scale from early-stage startups to massive enterprise organizations.
“Like if I have a trio and they have an outcome and they're empowered to reach that outcome and they're interviewing every week and they're a function testing to evaluate solutions and they're finding things to build and they're driving their outcome. That's a really successful team. And they could do that in a three person company, or they could do that in a 100,000 person company.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Teresa Torres
Opinion
Torres: Calling product managers 'CEOs of the product' stems from toxic culture
“And I see analogies of the product manager is the decider and they're the CEO of the product. I think this is coming from toxic business culture personally.”
Torres: Effective teams run 6 to 12 assumption tests weekly
“That team that's struggling to test a single idea is still stuck in project-based research world. They're running experiments that take weeks to get results. Whereas when I talk about assumption testing, I'm working with a team that's running half a dozen to a…”
Torres: 98% of people write opportunities as solutions
“I can tell you that an opportunity is an unmet need, pain point, or desire, and that's great. But I can tell you that 98% of people that write opportunities write them as solutions. So we tend to just really struggle with this distinction between the problem s…”
Torres: Individual contributors should adapt personal habits rather than forcing org change
“If you're an individual contributor and you're not at a 10 person company, I would say don't try to force the organizational change. Organizational change is such a hard and messy problem. I feel like what I would do in that situation is I would just change th…”
Torres: Asking users what they would do produces unreliable discovery data
“And I think that's a really big mistake that teams make. Is they, both in their prototype tests and in their interviews, they focus on what people would do, on what people think, on why they think they do something, and it's all really unreliable. It's a garba…”
This entire site, over 300 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.