Tara Bosch
On 1 show, 1 appearance. The Shows tab opens the full record on each.
1shows
1appearances
19statements
3resolved
2supported
0contradicted
67%fully supported
8said about them ↓ Everything Tara Bosch said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Bosch: SmartSweets' first co-packer stole the recipe to launch a competitor
“That manufacturer took the recipe and ended up going on to launch a product themselves,”
Bosch: Former manufacturer planted metal in SmartSweets bags before national launch
“When Whole Foods, when we're like, okay, we're doing a national launch with them, simultaneously, at the same time, the first manufacturer that we had, sketchy things start happening. There's metal that's starting to be found in some bags. There's I get a call…”
SmartSweets raised $3M on common shares using only a four-page deck
“Once they supported me we closed the round in two weeks. And had a really clear philosophy about this is common shares, so there was never any preferred shares, and that was it, and we didn't share financials or anything beyond just like the four page deck tha…”
Bosch: Candy requires physical retail distribution because it is an impulse purchase
“So, I always felt clear that e-com, I think for us, was going to be a surprise and delight, but that candy is an impulse purchase, and People are gonna wanna have a sweet tooth and pick up the bag in store.”
SmartSweets' first employee worked unpaid for a year before getting equity
“I basically wasn't for the first year, and then I paid her 30 grand and gave her equity.”
Bosch: Retail packaging must communicate its value proposition within three seconds
“Like, the notion of, you know, three seconds or less consumers have to understand what you're Doing and be compelled enough to pick it up off shelf.”
SmartSweets crossed $100 million in annual revenue by 2020
“Coming up in 2020, we crossed over the hundred million mark in revenue”
Bosch: The candy aisle saw no product innovation since the 1930s
“Almost every vertical by then There had been innovation. In the ice cream aisle, Halo Top Creamery was blowing up at that time. In chips, there were all sorts of things, but nobody was innovating in Canada. It was the same thing that we were enjoying that our …”
Bosch launched SmartSweets using $8,000 saved from working at McDonald's
“I had probably at that point around 8000 dollars from just saving since I was starting at McDonald's back when I was in my early teen years.”
Bosch: Traditional candy manufacturing machinery requires real sugar to run
“All candy manufacturers, their machinery needs sugar in order for the products to be able to be made because sugar is 99% of what is candy for it to run on the machine.”
Bosch pledged her 2009 Honda Fit to secure early debt financing
“The thing that I had to do was to put up my Honda Fit, and I had to take out life insurance, and so the loan was tied to me personally, of course.”
SmartSweets offered retailers a 300% ring increase over traditional candy
“It's like two to 300%, an increase from traditional candy on their shelves.”
SmartSweets targeted functional directors instead of founders for brand partnerships
“We would often not message the brand's pages or the founders, but we would message, like, the director of marketing, the director of finance, the director of ops.”
Bosch walked away from an accepted Dragons' Den deal off air
“They all offered a deal at double the valuation I had gone in there for. On air, I had accepted a deal. Off air, chose not to go through with it, just because it didn't make sense anymore.”
A Fox Business segment directly triggered SmartSweets' Whole Foods US launch
“Three minutes after the segment airs, I get an email from the global candy buyer at Whole Foods saying, hey, would you be interested in a global candy launch with Whole Foods? And I call Beth, and I'm like, I just got a spam email, but that would be amazing if…”
SmartSweets enforced a mandatory 12-hour response time across all social channels
“So across the board, we always had a twelve-hour response time for social media, whether it was DM, in our comments, hashtags, posting photos of smart suites. When we came to emails, it was 24 hours.”
SmartSweets' first five employees each received at least 1% equity
“So everyone had equity in the company, but Those first five people, they all had at least one percent.”
Bosch illegally worked at McDonald's at age 13
“So when I was 13 I went and Got a job at McDonald's. I was, like, an illegal worker at the time for a year because I saw really how her having dependence on someone else impacted her so greatly.”
The other half of the tape: Tara Bosch's own voice is left out of every number here. Other people bring the name up 7 times in 2 episodes across the shows. 1 statement on the record names them. every mention, with the transcript →
Who brings them up most Guy Raz 6Paige Say 1
Statements about Tara Bosch, by other people (1)
Every mention by year
tap a year for its mentions
How I Built This 7
2025 1 mention in 1 episode
2024 6 mentions in 1 episode
One line per show, most statements first. The link opens Tara's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| HOW I BUILT THISLEDGER | 1 | 19 | 67% 2/3 | full record on How I Built This → |