Steven Ellsworth

Everything Steven Ellsworth said on any show that made the record, most notable first. Each card names its show and opens the statement there.

MASTERS OF SCALE Opinion

Steven Ellsworth: Married co-founders have more resilient commitment than typical partners

“I think maybe the reason that you start to see more married couples do this together is because in theory, a married couple has already committed a hundred percent. They are fully, fully committed. So they've already established that. Whereas I think other co-…”

Steven Ellsworth May 1, 2026 ▶ 10:32 Poppi's Founders: Building a $2 billion soda brand | Masters of Scale

MASTERS OF SCALE Assertion Not checkable as stated

Steven Ellsworth: Poppi CMO contracted Super Bowl ad before securing funding

“Our CMO actually signed the contract to buy the Super Bowl ad before we had the money to pay for the ad.”

Steven Ellsworth May 1, 2026 ▶ 29:56 Poppi's Founders: Building a $2 billion soda brand | Masters of Scale

MASTERS OF SCALE Assertion Supported

Poppi Cannot Be Sold at Lakers Stadium Due to Concession Contracts

“We are the official soda of the LA Lakers. We can't be sold there at the stadium because of existing contracts.”

Steven Ellsworth May 1, 2026 ▶ 31:06 Poppi's Founders: Building a $2 billion soda brand | Masters of Scale

MASTERS OF SCALE Assertion Not checkable as stated

Steven Ellsworth: Poppi hit over $500M revenue in 2024 after Super Bowl ad

“But we were, I think, forecasting three 50. 200 to three 50 is really what that number was supposed to be for 20, 24. And as I mentioned, we hit five, over 500, north of five hundred million that year. And so I would say, yes, it paid off.”

Steven Ellsworth May 1, 2026 ▶ 29:42 Poppi's Founders: Building a $2 billion soda brand | Masters of Scale

MASTERS OF SCALE Assertion Not checkable as stated

Steven Ellsworth: Poppi used Amazon affiliate links to monetize checkout redirects

“Another little crazy hack, this is a, this is like a pro tip, is because we were directing traffic to our website, to Amazon, we actually made it an affiliate link. So Amazon was actually paying us. To direct traffic from our website to Amazon while also colle…”

Steven Ellsworth May 1, 2026 ▶ 26:16 Poppi's Founders: Building a $2 billion soda brand | Masters of Scale

The other half of the tape: Steven Ellsworth's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Steven Ellsworth, by other people (1)

MASTERS OF SCALE Disclosure

Allison Ellsworth: Poppi founders' next venture is another beverage brand

“But it is another beverage.”

Allison Ellsworth May 1, 2026 ▶ 36:25 Poppi's Founders: Building a $2 billion soda brand | Masters of Scale

One line per show, most statements first. The link opens Steven's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
MASTERS OF SCALELEDGER	Co-Founder, Poppi	1	5	100% 1/1	full record on Masters of Scale →