People, every show

Sophie Chesters

Chief Marketing Officer, HiBob. On 1 show, 1 appearance. The Shows tab opens the full record on each.

executiveoperatorLinkedIn ↗hibob.com ↗

Sophie Chesters is an executive who leads global marketing at HR software platform HiBob, having previously served as Chief Marketing Officer at UserZoom. Earlier in her career, she spent over eight years in marketing roles at Google and served as SVP and CMO at Medallia through its 2019 initial public offering.

What they said4 Shows1

Everything Sophie Chesters said on any show that made the record, most notable first. Each card names its show and opens the statement there.

SAASTR Insight

Chesters: Startups must focus on one target persona until scaling

“So, you may have heard this before, but we think this is still really, really important to think about, and it's to define one persona until you scale. And as a CMO, I just love to hear a founder give this advice, because it means that a marketer and the produ…”

Sophie Chesters Sep 13, 2022 ▶ 11:53 10 Lessons Learned Along the Path to $100M ARR | UserZoom's CEO and CMO | SaaStr Software Community

SAASTR Insight

Chesters: Growth marketing without foundational messaging yields suboptimal ROI

“We still see early stage founders invest in growth marketing first, and the challenge with that is if you invest in growth marketing and you don't have clear, crisp value proposition, and you don't have that foundational messaging done, your marketing investme…”

Sophie Chesters Sep 13, 2022 ▶ 26:27 10 Lessons Learned Along the Path to $100M ARR | UserZoom's CEO and CMO | SaaStr Software Community

SAASTR Assertion Not checkable as stated

Chesters: UserZoom is nearly at $100M ARR

“About half of that has been in SaaS. Couple of big companies, Medallia, Google, and in addition to helping users who scale to a hundred million ARR, which we're nearly there I've also advised and mentored some very early stage start-ups, which was a huge ton o…”

Sophie Chesters Sep 13, 2022 ▶ 0:11 10 Lessons Learned Along the Path to $100M ARR | UserZoom's CEO and CMO | SaaStr Software Community

SAASTR Assertion Not checkable as stated

Building 79 features for PayPal unlocked Google and Amazon sales

“Luckily, Alfonso decided to take the UX researcher persona, which was the PayPal option, and, you know, built, I believe, 79 of those features, and that enabled the team to go and sell the same proposition to people like Google, Facebook, Amazon, eBay.”

Sophie Chesters Sep 13, 2022 ▶ 13:28 10 Lessons Learned Along the Path to $100M ARR | UserZoom's CEO and CMO | SaaStr Software Community

One line per show, most statements first. The link opens Sophie's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
SAASTRLEDGER	Chief Marketing Officer, HiBob	1	4	—	full record on the Official SaaStr Podcast →