Simon Borrero
Co-Founder and CEO, Rappi. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveLinkedIn ↗rappi.com ↗
Simón Borrero is the co-founder and CEO of Rappi, a Latin American on-demand delivery super-app backed by investors including SoftBank and Sequoia Capital. Prior to Rappi, he founded the software studio Imaginamos and co-founded mobile e-commerce platform Grability.
1shows
1appearances
12statements
1resolved
1supported
0contradicted
100%fully supported
16said about them ↓ Everything Simon Borrero said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Borrero: Rappi's dollar retention cohorts are twice as good as DoorDash's
“Our dollar retention is world-class. DoorDash just published their dollar retention cohorts. And are amazing. Rappies are twice as good as them because of the multivertical approach.”
Borrero: Latin America will produce many $100B tech companies
“It has shown that in Latin America, there's going to be a lot of other hundred billion dollar companies”
Borrero: Employees seeking work-life balance will not be happy at Rappi
“A normal human being that wants a bit more of balance in their life is not going to be super happy in Rappi.”
Borrero: Delivery apps rely on hyper-local density over citywide coverage
“Because this business has hyper-local network effects. You need to make a specific user fall in love with your service, so that specific user in a specific neighborhood in Bogota or in Sao Paulo, she or he gives a shit if you have a 100,000 restaurants in othe…”
Borrero: Rappi achieves unit break-even at two deliveries per hour
“So for us in America, it's two. If you're doing two orders per hour, you're good.”
Borrero: On-demand ATM cash delivery became 5% of Rappi's orders
“48 hours after reading that message, we implemented an on-demand ATM where users could order the equivalent to a hundred dollars or 200 dollars, and a courier will deliver the cash for them. Latin America, everyone uses cash. We would deliver cash for them in …”
Borrero: Growth is the only metric early-stage venture investors care about
“You have to understand in what game you're playing, and this game is called growth, and what's important for early stage investors is, number one, growth, number two, growth, number three, growth, and that's it.”
Borrero: Mexican and Colombian engineers equal Silicon Valley talent
“Our Mexican-Colombian engineers are at the same level as Silicon Valley guys, and the talent is there.”
Borrero: Rappi will become a super-app with banking within five years
“In five years, Rappi is going to be this super app for people that don't have a lot of time and need Help with a lot of things, and RAP is going to be able to provide not only groceries and restaurants and pharmacy, but also everything for your pets, services,…”
Borrero: Rappi's North Star metric is frequency of use
“For us, the key metric has been frequency of use. Yes, we're a multivertical app, and what makes Rappi amazing is to be able to really make your life better, not only with restaurants, but with pharmacy, with diapers, with liquors, with anything you want.”
Borrero: Rappi employs 4,000 corporate staff and 150,000 active couriers
“But now I'm managing a team of 4000 people, a 150,000 couriers in the region.”
The other half of the tape: Simon Borrero's own voice is left out of every number here. Other people bring the name up 16 times in 7 episodes across the shows. every mention, with the transcript →
Who brings them up most Harry Stebbings 14Fernando Fanton 2
Every mention by year
tap a year for its mentions
20VC 16
2025 2 mentions in 1 episode
2021 14 mentions in 6 episodes 2 per episode
- 20VC: Rappi Founder Simón Borrero on Growth vs Profitability, Capital Efficiency, Raising $1.7Bn as a LATAM Company and Why Uber Eats Did More To Help Than To Hurt Rappi
- 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
- 20VC: The Rise of Quick Commerce and Why CPGs ARe Misaligned Being Powered By Ad Spend, The 5 Core Components Consumers Care About When Ordering Today & Why Amazon and Alibaba Will Not Be The Big Players in 10 Years with Ralf Wenzel, Founder & CEO @ JOKR
- 20VC: GoPuff's Rafael Ilishayev on How GoPuff Has Been EBITDA Profitable From Day 1; The Unit Economics Behind GoPuff, With Intense Competition What Happens To The Food Delivery Space & What It Takes To Launch, Grow and Maintain New Markets
- 20VC: Nubank CEO David Velez on Scaling Nubank to a $25BN Company, Why What Makes a Great Founder Does Not Make a Great CEO & The Responsibility Framework and How Leaders Can Use It To Drive Efficiency
- 20VC: Tony Fadell "The Father of The iPod" on Mentors, Self-Doubt, Vulnerability, His Relationship To Money, Why Entrepreneurs Need to Be Coachable, Why VCs Need To Be More Direct & Why The First Trillionaire Will Innovate Around Climate Change
- every mention in 2021, scene by scene →
One line per show, most statements first. The link opens Simon's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| 20VCLEDGER | Co-Founder and CEO, Rappi | 1 | 12 | 100% 1/1 | full record on 20VC → |