Simón Borrero is the co-founder and CEO of Rappi, a Latin American delivery super-app. He details Rappi's long-term product vision to expand beyond groceries and restaurant delivery.
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“In five years, Rappi is going to be this super app for people that don't have a lot of time and need Help with a lot of things, and RAP is going to be able to provide not only groceries and restaurants and pharmacy, but also everything for your pets, services, your credit cards, and bank accounts.”
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More from Simon Borrero
AssertionNot checkable as stated
Borrero: Rappi's dollar retention cohorts are twice as good as DoorDash's
“Our dollar retention is world-class. DoorDash just published their dollar retention cohorts. And are amazing. Rappies are twice as good as them because of the multivertical approach.”
Simon BorreroMar 18, 2021▶ 13:2620VC: Rappi Founder Simón Borrero on Growth vs Profitability, Capital Efficiency, Raising $1.7Bn as a LATAM Company and Why Uber Eats Did More To Help Than To Hurt Rappi
PredictionOpen · timeframe Mar 2026
Borrero: Latin America will produce many $100B tech companies
“It has shown that in Latin America, there's going to be a lot of other hundred billion dollar companies”
Simon BorreroMar 18, 2021▶ 20:4720VC: Rappi Founder Simón Borrero on Growth vs Profitability, Capital Efficiency, Raising $1.7Bn as a LATAM Company and Why Uber Eats Did More To Help Than To Hurt Rappi
Insight
Borrero: Employees seeking work-life balance will not be happy at Rappi
“A normal human being that wants a bit more of balance in their life is not going to be super happy in Rappi.”
Simon BorreroMar 18, 2021▶ 24:0320VC: Rappi Founder Simón Borrero on Growth vs Profitability, Capital Efficiency, Raising $1.7Bn as a LATAM Company and Why Uber Eats Did More To Help Than To Hurt Rappi
Insight
Borrero: Delivery apps rely on hyper-local density over citywide coverage
“Because this business has hyper-local network effects. You need to make a specific user fall in love with your service, so that specific user in a specific neighborhood in Bogota or in Sao Paulo, she or he gives a shit if you have a 100,000 restaurants in othe…”
Simon BorreroMar 18, 2021▶ 4:4320VC: Rappi Founder Simón Borrero on Growth vs Profitability, Capital Efficiency, Raising $1.7Bn as a LATAM Company and Why Uber Eats Did More To Help Than To Hurt Rappi
AssertionNot checkable as stated
Borrero: Rappi achieves unit break-even at two deliveries per hour
“So for us in America, it's two. If you're doing two orders per hour, you're good.”
Simon BorreroMar 18, 2021▶ 6:1120VC: Rappi Founder Simón Borrero on Growth vs Profitability, Capital Efficiency, Raising $1.7Bn as a LATAM Company and Why Uber Eats Did More To Help Than To Hurt Rappi
AssertionNot checkable as stated
Borrero: On-demand ATM cash delivery became 5% of Rappi's orders
“48 hours after reading that message, we implemented an on-demand ATM where users could order the equivalent to a hundred dollars or 200 dollars, and a courier will deliver the cash for them. Latin America, everyone uses cash. We would deliver cash for them in …”
Simon BorreroMar 18, 2021▶ 9:4620VC: Rappi Founder Simón Borrero on Growth vs Profitability, Capital Efficiency, Raising $1.7Bn as a LATAM Company and Why Uber Eats Did More To Help Than To Hurt Rappi
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