Everything Scott Williamson said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Williamson: Severe hiring misfires are clear within the first week
“Well, I think if they're really bad, you know, within the first week, if they're maybe good, but not good enough, you're going to know within the first quarter.”
Williamson: PM hires must demonstrate ownership and conviction by month three
“By month three, you should really see them start leaning in, have a strong point of view, take ownership, have some conviction and priority”
Williamson: Deep target user perspective builds cross-functional trust for PMs
“If you really understand them, then you're going to tee up the right work, which is going to drive results. Ultimately you want to drive results, but how do you get there? I think the building block is having a ton of. Perspective on the target user and what t…”
Williamson: Separate work-in-progress reviews from overall product area reviews
“If you're early, you might be able to combine all of this, but I tend to separate reviews that are about work in progress from reviews about the product or product area as a whole.”
Williamson: SendGrid used a 60/30/10 split for features, iterations, and tech debt
“At SendGrid, we had a recommended split, and granted, this is when we were sort of a hundred million-ish, of 6030, 10, 60 on net new, 30 on iterative improvements, 10 on tech debt.”
Williamson: Budget constraints are forcing PMs into short-term tactical work
“There are fewer engineers, fewer PMs, fewer designers. People are being asked to do more with less. I would guess the average PM probably has less time to get out of the building. And there's more focus on revenue. And if you're a product manager and you're tr…”
Williamson: SendGrid and GitLab required opportunity canvases and Amazon-style strategy docs
“There are two that we used at SendGrid and GitLab that I think were essential. One was a one pager called an opportunity canvas, which asked PMs to outline sort of the concept they wanted to build. And the other one, it's like a two to six pager. I think Kevin…”
Williamson: Validate product concepts holistically to kill flawed ideas before coding
“The problem with ideas is they can sound very good from one perspective, like customer X asked for it, or wow, that sounds cool. Or, oh, if we did that, we could up tier them into the next tier. There's always some reason why an idea sounds good on the surface…”
Williamson: SendGrid and GitLab used dual-track agile for product management
“PMs always have two tracks going. At least that's how we ran it in Sengri and GitLab. There's a validation track where you're doing your homework on the things you want to pump into engineering, and then you have a build track.”
Williamson: PMs must track executive-relevant KPIs to prove business impact
“And then from there, you're trying to prove business impact. So make sure you have a KPI that leadership cares about, that maps to the work that you report on regularly and openly and honestly.”
Williamson: GitLab recorded and internally published all product review meetings
“At GitLab, we recorded all of them, and we posted them, and anybody who wanted to watch them could. So we were very transparent about all these meetings. You could see them all as an internal employee.”