Williamson: Validate product concepts holistically to kill flawed ideas before coding
Scott Williamson · Scott Williamson: Hiring the Best Product People in Five Steps, Why the Best PMs are Writers | E1118 · 20VC with Harry Stebbings · Feb 21, 2024 · at 25:07
Scott Williamson, former CPO at GitLab, highlights the importance of lightweight opportunity canvases to validate features prior to development.
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“The problem with ideas is they can sound very good from one perspective, like customer X asked for it, or wow, that sounds cool. Or, oh, if we did that, we could up tier them into the next tier. There's always some reason why an idea sounds good on the surface. But sometimes when you line these things up, it's like, ah, our target user that really wants this, we don't actually talk to, we don't market to, or there are only three customers that want this, and yes, it's acute for them, but it's not broad enough. It forces that conversation And it's a good time to either redirect or kill or pause because you haven't coded anything yet.”
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