Sadie Lincoln
On 1 show, 6 appearances, plus 1 compilation re-air not counted. The Shows tab opens the full record on each.
1shows
6appearances
37statements
7resolved
4supported
1contradicted
57%fully supported
10said about them ↓ Everything Sadie Lincoln said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Barre3 intentionally paused franchising to halt growth and hold steady
“In terms of growing bigger, I'm actually not focused on growing bigger anymore with the company. We've paused franchising for now. We're just holding. We're being still”
Lincoln: Hiring skilled skeptics yields better retention than hiring brand superfans
“I think for a while there I was trending towards hiring people because they were so endeared to the brand. And in the long view, that didn't really serve them. You know, finding people who had the skill, who maybe questioned what we were doing, and wanted to m…”
The booming fitness industry is failing the vast majority of people
“Even though the fitness industry is booming, the vast majority of us, it's not working. I mean, that's the news story on the news every day. It's like obesity is on the rise. People are more stressed out than they ever have been.”
Lincoln: The booming fitness industry fails the vast majority of people
“Even though the fitness industry is booming, the vast majority of us, it's not working. I mean, that's the news story on the news every day. It's like obesity is on the rise. People are more stressed out than they ever have been.”
Lincoln: Founders dominate a brand's identity only until the product launches
“Especially before you actually have a product that people can experience, it's really only about you and your story, and so I guess I hope that helps a little, but I will say that it changes. It's a phase. Eventually, when you have your beautiful concept built…”
Lincoln: Structured circles prevent dominant employee demographics from silencing others
“Often when we get around a table in a work setting, there are few people that have a voice, and usually the same kind of people who don't, and it's a way for everybody to have a voice in a structured way.”
Lincoln: Teams feel empowered to create magic when founders skip meetings
“One thing I would add to that, that we've found really helpful is for me not to be in the room all the time. When I'm not there I mean, I don't know, but I have a hunch that's when a lot of magic happens because our team is empowered with this idea as well, an…”
Lincoln: Virtual fitness clients prefer local instructor intimacy over high production value
“What we learned is that our studio clients don't care. Like, they don't really want that. They want their instructor that they know. They want their owner that they have an emotional connection with, and they don't care if she's in her house with dog hair on h…”
Lincoln: Unconscious bias led to building a Barre3 leadership team resembling herself
“Confronting my own white bias around that, that has led to me unconsciously building a company of leaders who look a lot like me, and realizing that systemic racism is real, and just even understanding that, and that we have been conditioned for hundreds of ye…”
Lincoln: Performative activism is about image protection rather than thoughtful action
“Performative activism is rooted in a motivation to show up, like on Instagram, let's say, to preserve or protect your image. Versus doing something that's super thoughtful and based on truth.”
Barre3 chose a franchise model to avoid raising institutional capital
“We didn't want to be beholden to institutional money. Instead, I was really excited about, I still am excited about the idea of being beholden into other people just like me, who had a dream and wanted to open their own business and have their own skin in the …”
Barre3 intentionally paused franchising and stopped chasing growth
“In terms of growing bigger, I'm actually not focused on growing bigger anymore with the company. We've paused franchising for now.”
Barre3 rejected institutional capital to franchise with individual owner-operators
“We didn't want to be beholden to institutional money. Instead, I was really excited about, I still am excited about the idea of being beholden into other people just like me, who had a dream and wanted to open their own business and have their own skin in the …”
Barre3 requires all its franchise studios to be strictly owner-operated
“Unlike some franchises, our franchise is owner operated. So if you're going to franchise with us, you're really going to live and breathe the product. You're going to teach and manage and, you know, be the face of it.”
Lincoln: The Bay Area and New York were early barre markets
“There was no other bar concept here, and so I moved from San Francisco, the Bay Area, which was the, basically the Bay Area and New York City were the two First places that bar arrived.”
Lincoln: Visionary founders need analytical partners to build stakeholder trust
“In the early days, I had a really hard time building trust with people because I go right to my heart, to vision, and what's possible in the future. And people who are literal and need data and analytics and proof You know, had a hard time listening to me and …”
Lincoln took a sabbatical during the pandemic to focus on mental health
“About a year ago, I took a sabbatical, which is kind of counterintuitive, but I just knew I needed to step away and take a deep breath and learn about Black Lives Matter and myself.”
Lincoln: Barre3 lost 60% of its revenue overnight during the pandemic
“Around the chaotic climate we're in, you know, losing 60% of our revenue overnight.”
Lincoln retained complete ownership of barre3 rather than raising outside capital
“I'm the founder. I have complete ownership of Bar Three.”
Lincoln: Some Barre3 studios retained 90% of pre-COVID revenue during lockdowns
“Some of our studios have remained amazingly, 90% pre-COVID revenue because of the loyalty of their community, really having an emotional connection with them and knowing the owner personally on a personal basis.”
Lincoln: Barre3's overall studio revenue is around 55% of pre-COVID levels
“Overall, just to be clear, we're at, our studio business is probably around 55% pre-COVID.”
Lincoln: Barre3 is lowering studio buildout costs to increase class accessibility
“We just had our studio design team meeting and we came in with greater urgency around lowering our costs so that with the lens of let's open our doors wider and do they need to be so precious? Do we need to have it be that expensive to build out or could we fi…”
The other half of the tape: Sadie Lincoln's own voice is left out of every number here. Other people bring the name up 8 times in 7 episodes across the shows. 2 statements on the record name them. every mention, with the transcript →
Who brings them up most Guy Raz 8
Statements about Sadie Lincoln, by other people (2)
WeWork co-founder Miguel McKelvey is Sadie Lincoln's brother
“He's Miguel McKelvey, founder of the multi-billion dollar company WeWork. Miguel also grew up in that all women's collective, and like his sister Sadie, he also rebelled against it by going into business.”
WeWork co-founder Miguel McKelvey and Barre3 founder Sadie Lincoln are siblings
“By the way, if her childhood story sounded somewhat familiar, it's probably because you heard her brother Miguel's version on a previous episode of this show. He's Miguel McKelvey, founder of the multi-billion dollar company WeWork. Miguel also grew up in that…”
Every mention by year
tap a year for its mentions
How I Built This 8
2025 2 mentions in 1 episode
2021 1 mention in 1 episode
2020 2 mentions in 2 episodes 1 per episode
2019 1 mention in 1 episode
2018 1 mention in 1 episode
2017 1 mention in 1 episode
One line per show, most statements first. The link opens Sadie's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| HOW I BUILT THISLEDGER | 6 +1 | 37 | 57% 4/7 | full record on How I Built This → |