Rob Fraser
Founder & CEO, Outway. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveathlete@robbfraser ↗LinkedIn ↗outway.com ↗
Rob Fraser is a former elite Canadian cyclist who founded Outway, scaling it into an eight-figure direct-to-consumer performance sock brand. He is best known for applying athletic performance principles and operational focus to bootstrapped e-commerce growth and technical product design.
1shows
1appearances
30statements
1resolved
1supported
0contradicted
100%fully supported
Everything Rob Fraser said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Fraser: Planning beyond a 6-to-12-month horizon is guessing
“My job is to be looking six to And then further, but typically six to 12 months, because I think beyond that, you're guessing in six to 12 months, we can make a pretty good idea of where we need to be going.”
Fraser: Outway had twice today's headcount at half the size
“When we were half the size we are now, we had twice as many people as we do now. Which is crazy because we were just so inefficient.”
Fraser: Over 90% of people ignore socks despite their importance
“90 plus percent of the population is thinking a lot about everything they wear except for one of the most important things that Really the old, like one of the most, like the pair of apparel that touches the ground with you.”
Fraser: Outway Was Started With $1,000 Each From Co-Founders
“We started the business with a thousand dollars each, right? So put a thousand bucks in. That's all we had, and it all went in inventory.”
Fraser: Outway achieved 135% YoY growth leading into 2021
“Our business, that previous year, grew a 135% year over year, and we were already growing an average of a hundred percent year over year, so it was just up and to the right.”
One line per show, most statements first. The link opens Rob's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 KNOWLEDGE PROJECTLEDGER | Founder & CEO, Outway | 1 | 30 | 100% 1/1 | full record on the Knowledge Project → |