Fraser: Over 90% of people ignore socks despite their importance
Rob Fraser · Rob Fraser: The Power of Focus · Oct 15, 2024 · at 27:33
Rob Fraser, founder of athletic performance brand Outway, discusses consumer awareness and behavior around sock purchasing with host Shane Parrish.
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“90 plus percent of the population is thinking a lot about everything they wear except for one of the most important things that Really the old, like one of the most, like the pair of apparel that touches the ground with you.”
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