Raegan Moya-Jones
Co-Founder and CEO, Saint Luna Spirits. On 1 show, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveauthorraeganmoyajones.com ↗
Raegan Moya-Jones is an Australian entrepreneur who founded the baby blanket and lifestyle company aden + anais, scaling it into an international business. She subsequently co-founded the premium moonshine brand Saint Luna and authored the entrepreneurial memoir What It Takes: How I Built a $100 Million Business Against the Odds.
1shows
2appearances
32statements
13resolved
9supported
0contradicted
69%fully supported
Everything Raegan Moya-Jones said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Private equity investors fired Moya-Jones from Aden + Anais in 2018
“Well plain and simple, I got fired from my own business, which was pretty heartbreaking. The investors and I just didn't see eye to eye and They didn't think that I was capable of continuing to run the business, and it just became extremely cantankerous and un…”
Moya-Jones: Founders who care about their business should never sell control
“If you are still passionately involved in your business, if you still care, just don't sell the controlling interest to a private equity or a financial institute. Just don't do it. You can sell parts of it, but just don't give away the controlling interest, be…”
Moya-Jones: Co-founder gave 30-day buyout ultimatum after $350k in personal loans
“I think we'd borrowed a 100,000 off Claudia and Mark, and then we borrowed another 250,000 off Mark's Dad, and very long story short, it was more Mark, I think, that was just not comfortable with the fact that in his mind they were funding the business, and it…”
Prince George broke royal protocol by debuting in an Aden + Anais blanket
“They left the hospital in an Aidan and Danae blanket, which blew my mind having been raised in Australia, because that I would have bet every penny I had on the fact that was never going to happen, because there's royal protocol, and no royal baby has ever com…”
Moya-Jones: Aden + Anais surpassed $100 million in revenue
“Now that we're over a hundred million dollars, it's just very different.”
Moya-Jones: Spreadsheets work at $30M revenue, but fail at $100M
“You know, you can get by with running your business on Excel spreadsheets at thirty million. It doesn't cut it at a hundred.”
Moya-Jones: Muslin Swaddle Blankets Did Not Exist in the US Market
“It was mind-blowing to me when I went looking for them in the U.S., That they didn't actually exist.”
Co-Founder Issued 30-Day Ultimatum to Buy Out or Dissolve aden + anais
“And it just got to the point where, you know, I got a demand of, you've got 30 days to come up with this to buy us out. If you can't do that, we have the right to pay you the same, and if we can't come to an agreement, we're going to dissolve it.”
Moya-Jones: Only 2% of Women-Owned Businesses Reach $1M in Revenue
“Well, I had read a lot of literature about women entrepreneurs, and I had learned the statistic that only two percent of all women-owned businesses ever break a million dollar revenue.”
Prince George Swaddle Photo Crashed the aden + anais Website Twice
“Our website crashed twice, we sold out of that around the world, people were coveting it to the point where they were paying three times the value of the, it was insane.”
Moya-Jones: Excel Spreadsheets Work at $30M, But Not at $100M
“You know, you can get by with running your business on Excel spreadsheets at thirty million. It doesn't cut it at a hundred.”
Moya-Jones Predicts aden + anais Will Scale to $300M in Revenue
“It might be good for the business to bring in somebody who has run a business of this size and has scaled from a hundred to 300, because I really believe that that's where this brand is going.”
Moya-Jones: Aden + Anais launched with $15,000 initial investment from each founder
“Well, we started, we both started just putting 15,000 dollars in for our first inventory, and that we did the minimum.”
Moya-Jones: Target rolled Aden + Anais into all stores from day one
“And rolled it out into all Target stores from day one.”
Moya-Jones: Three investors bought 49% of Aden + Anais for ~$500K
“Three other people came into the business and bought 49% of the business for like 500,000 dollars.”
Moya-Jones: Only 2% of women-owned businesses surpass $1M in revenue
“Only two percent of all women owned businesses ever break a million dollar revenue.”
Aden + Anais exceeded $4M revenue in 2009, doubling yearly for 5 years
“We closed 2009 at just over four million, so as soon as I focused on it, you know, a hundred percent, it Change the game. And then we more than doubled every year for the five years after that.”
Moya-Jones: Adam Sandler appeared in Us Weekly using Aden + Anais one week after launch
“One week after we went on the market, and when I say went on the market, me walking the product to the stores and handing it to the store owners in LA, Adam Sandler and his wife, who just had their baby, were photographed on Malibu Beach with their baby in a c…”
Moya-Jones: Swander Pace Capital bought Aden + Anais in complete buyout
“They bought the whole company. What I did was bought back in as a major shareholder in the company.”
Moya-Jones Built aden + anais From 8:30 PM to 3:30 AM Nightly
“At 8:30, that's when I would start my day of working on Aidan and Anae, and I would do that until, you know, 3:30 every morning.”
Target Accepted All Six SKUs and Rolled Them Out Nationwide Immediately
“And Target took all six. And rolled it out into all Target stores from day one.”
Three Investors Bought a 49% Stake in aden + anais for $500,000
“So three other people came into the business and bought 49% of the business for like 500,000 dollars.”
aden + anais Reached $4M in 2009, Doubling Annually For Five Years
“We closed 2009 at just over four million, so as soon as I focused on it, you know, a hundred percent, it changed the game, and then we more than doubled every year for the five years after that.”
Adam Sandler Photographed With aden + anais Blanket One Week After Launch
“Adam Sandler and his wife, who just had their baby, were photographed on Malibu Beach with their baby in a carrier with an Aiden and Anae blanket draped over the front of the baby, and it was a full-page picture in Us Weekly. So we had celebrity press from a w…”
One line per show, most statements first. The link opens Raegan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 HOW I BUILT THISLEDGER | Co-Founder and CEO, Saint Luna Spirits | 2 | 32 | 69% 9/13 | full record on How I Built This → |