Raegan Moya-Jones recounts the earliest organic celebrity exposure that aden + anais received after bringing the product to market.
Assertion Supported
Private equity investors fired Moya-Jones from Aden + Anais in 2018
“Well plain and simple, I got fired from my own business, which was pretty heartbreaking. The investors and I just didn't see eye to eye and They didn't think that I was capable of continuing to run the business, and it just became extremely cantankerous and un…”
Insight
Moya-Jones: Founders who care about their business should never sell control
“If you are still passionately involved in your business, if you still care, just don't sell the controlling interest to a private equity or a financial institute. Just don't do it. You can sell parts of it, but just don't give away the controlling interest, be…”
Assertion Not checkable as stated
Moya-Jones: Co-founder gave 30-day buyout ultimatum after $350k in personal loans
“I think we'd borrowed a 100,000 off Claudia and Mark, and then we borrowed another 250,000 off Mark's Dad, and very long story short, it was more Mark, I think, that was just not comfortable with the fact that in his mind they were funding the business, and it…”
Assertion Partly supported
Prince George broke royal protocol by debuting in an Aden + Anais blanket
“They left the hospital in an Aidan and Danae blanket, which blew my mind having been raised in Australia, because that I would have bet every penny I had on the fact that was never going to happen, because there's royal protocol, and no royal baby has ever com…”
Assertion Supported
Moya-Jones: Aden + Anais surpassed $100 million in revenue
“Now that we're over a hundred million dollars, it's just very different.”
Insight
Moya-Jones: Spreadsheets work at $30M revenue, but fail at $100M
“You know, you can get by with running your business on Excel spreadsheets at thirty million. It doesn't cut it at a hundred.”