People, every show

Missy Park

Founder and CEO, Title Nine. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutivetitlenine.com ↗

In 1989, Park founded Title Nine, a retailer created to provide athletic and outdoor apparel designed specifically for women and named after Title IX. Under her leadership, the company grew into one of the largest independently owned women's fitness apparel brands, well known for its sports bras and support of female entrepreneurs.

1shows
1appearances
16statements
2resolved
2supported
0contradicted
100%fully supported
2said about them ↓

Everything Missy Park said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Assertion Not checkable as stated
Park: Title Nine hired no retail specialists until passing $40M revenue
“We didn't have anybody really until we were over forty million dollars. We didn't have anybody who had retail experience, apparel experience, marketing experience. Man, we had, everybody was just true believers, product users, That are really interested in wom…”
Missy Park Oct 18, 2021 ▶ 48:39 Title Nine: Missy Park
Park: Consistent steady execution beats taking high-risk venture-scale swings
“If you hit singles, Which we do, and we're good at. You're not gonna hit a grand slam. And that's just, you need to make your peace with that. And I think I would take the staying in the game of singles to striking out a whole bunch and every once in a while g…”
Missy Park Oct 18, 2021 ▶ 51:55 Title Nine: Missy Park
Park: Work-life balance is a myth for great entrepreneurs and parents
“When people talk about work-life balance, I think, you know, there's really no such thing as balance. If you want to do something really great, whether that's be a great mom or be a great entrepreneur or a great business person, you're really gonna have to dig…”
Missy Park Oct 18, 2021 ▶ 1:00:27 Title Nine: Missy Park
Park: Title Nine has never prioritized purely financial shareholder value
“The sole purpose of a publicly traded company or a private equity backed company is to maximize shareholder value in purely financial terms. And plain and simple, I haven't done that.”
Missy Park Oct 18, 2021 ▶ 1:04:16 Title Nine: Missy Park
Park: Title Nine will transition to new owner-operators over 10-15 years
“I do not need a liquidity event because of the way we have grown it. At this point, we have zero debt. We have zero outside investors. So it is a good spot for someone to come in and be able to earn a seat at the ownership table, and that is my hope, is that a…”
Missy Park Oct 18, 2021 ▶ 1:17:06 Title Nine: Missy Park
Park: Entrepreneurial success is 90% luck and 10% hard work
“So when you look at all those very lucky things, and then you add on to it all of the things, the happenstance meetings, and the people that offered me a hand up, I mean, I'd say it's 90% luck, but then what I would say is the part that I can control is the 10…”
Missy Park Oct 18, 2021 ▶ 1:20:57 Title Nine: Missy Park
Park: Clean, logical retrospective founder career stories are a narrative fallacy
“I mean, I, I'm assuming you know about the narrative fallacy, right? Like this idea that we end up at a certain place, and then we make up this really nice story that proceeds logically from point A to point Z. That's just, it's just a lie.”
Missy Park Oct 18, 2021 ▶ 22:30 Title Nine: Missy Park
HOW I BUILT THIS Assertion Not checkable as stated
Park: Early athletic apparel brands simply shrank and pinked men's clothing
“Lots of manufacturers were starting to, what they used to call shrink it and pink it, and I think they still call it that. They take their men's stuff and They do it over in pink and call it a day and make it smaller.”
Missy Park Oct 18, 2021 ▶ 31:40 Title Nine: Missy Park
Park: Sports bras are the most essential athletic equipment for women
“And so, while I may not have been the quickest study, you don't have to tell me twice, and I realized, like, wow, sports bras, that is probably now I know the most essential product Piece of sports equipment for the average American woman.”
Missy Park Oct 18, 2021 ▶ 41:14 Title Nine: Missy Park
HOW I BUILT THIS Assertion Not checkable as stated
Park: Title Nine carries zero debt and has zero outside investors
“At this point, we have zero debt. We have zero outside investors.”
Missy Park Oct 18, 2021 ▶ 1:17:11 Title Nine: Missy Park
HOW I BUILT THIS Assertion Supported
Park: Female Yale athletes wore men's hand-me-downs and boys' sneakers
“Me and my teammates are getting uniforms that are hand-me-down men's uniforms. I remember my buddy Regina Sullivan, she wore, I think, like a size six and a half women's shoe, but they don't make women's shoes, so she had to go to like The little kids departme…”
Missy Park Oct 18, 2021 ▶ 11:13 Title Nine: Missy Park
Park: Title Nine was founded in 1989 with $30,000 in savings
“I had like 30,000 bucks, and I can tell you.”
Missy Park Oct 18, 2021 ▶ 28:53 Title Nine: Missy Park
HOW I BUILT THIS Assertion Not checkable as stated
Park: Moving Comfort essentially funded early Title Nine through vendor credit
“Moving Comfort was one of the first businesses that, I mean, they became our bank.”
Missy Park Oct 18, 2021 ▶ 34:17 Title Nine: Missy Park
HOW I BUILT THIS Assertion Not checkable as stated
Park: Over 50% of first Title Nine store customers traveled two-plus hours
“The amazing thing about that store was that over 50% of the customers that came to that store came from more than two hours away.”
Missy Park Oct 18, 2021 ▶ 57:10 Title Nine: Missy Park
HOW I BUILT THIS Assertion Not checkable as stated
Park: Title Nine lost $5M in sales in late March 2020
“We should have done about Ten million dollars in sales, and we lost five million dollars of sales in the last two weeks of March alone.”
Missy Park Oct 18, 2021 ▶ 1:13:04 Title Nine: Missy Park
HOW I BUILT THIS Assertion Supported
Park: Title IX was present throughout her high school and college years
“I was in that first generation of girls and women that were able to grow up with Title IX being in effect all the way through high school and all the way through college.”
Missy Park Oct 18, 2021 ▶ 6:17 Title Nine: Missy Park

The other half of the tape: Missy Park's own voice is left out of every number here. Other people bring the name up 2 times in 2 episodes across the shows. every mention, with the transcript →

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How I Built This 2

2025 1 mention in 1 episode
2022 1 mention in 1 episode

One line per show, most statements first. The link opens Missy's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
HOW I BUILT THISLEDGER Founder and CEO, Title Nine 1 16 100% 2/2 full record on How I Built This →
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