Park: Early athletic apparel brands simply shrank and pinked men's clothing
Missy Park · Title Nine: Missy Park · Oct 18, 2021 · at 31:40
Missy Park, founder of Title Nine, describes how major sports apparel manufacturers initially attempted to serve female athletes in the late 1980s.
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“Lots of manufacturers were starting to, what they used to call shrink it and pink it, and I think they still call it that. They take their men's stuff and They do it over in pink and call it a day and make it smaller.”
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