Mikael Thuneberg
Founder & Chairman of the Board, Supermetrics. On 1 show, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveengineeranalyst@mikaelthuneberg ↗LinkedIn ↗supermetrics.com ↗
Mikael Thuneberg founded Helsinki-based marketing data platform Supermetrics in 2013 after creating a connection between the Google Analytics API and Excel. He grew the company past €50 million in revenue and raised institutional funding before transitioning from CEO to Chairman of the Board in 2024.
1shows
2appearances
32statements
5resolved
5supported
0contradicted
100%fully supported
1said about them ↓ Everything Mikael Thuneberg said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Supermetrics competitors raise at higher multiples despite worse financial metrics
“Yeah. But meanwhile, the competitors have been racing rounds with much worse numbers than we have at a pretty good, good multiples.”
Supermetrics lost up to $100M in valuation due to COVID-19
“I think we lost at least fifty million, if not a hundred million in valuation.”
Supermetrics differentiates by piping data directly into existing UI tools
“What makes us special is that we don't have our own reporting UI, but we let you use whatever tool you already have in your organization, so we can bring the data for you into an Excel file, or in the Google Seeds, or Google Data Studio, Power BI, Tableau, wha…”
Supermetrics counts nearly all major advertising agencies as clients
“Pretty much all the major agencies are clients of ours.”
Supermetrics has always been profitable and never spent investor capital
“We've been profitable throughout the company history and never used one year of investor money in this company.”
Thuneberg: Gaining traction as a new Google Sheets add-on is now very difficult
“Now there are hundreds of different add-ons for Google Sheets and for any new entrant, it's very difficult to get to the top anymore and gain traction there.”
Finnish labor laws force founders to keep cash buffers before hiring
“Of course, here in Finland, when you hire a person, you're kind of tied to that person. It's not very easy to get rid of the person. So I also wanted to be sure that I had enough buffer there.”
Supermetrics reached €27M ARR and projected €24M revenue for 2020
“Well, in ARR, we are now at twenty-seven million euros, and in turnover, I think we'll get to twenty-four million, maybe.”
Supermetrics ended lifetime affiliate payouts to cap commission duration
“It used to be in perpetuity, but I think there's now a limit. I don't remember exactly how, how long that is. I think it's more than a year.”
Supermetrics was valued between $200M and $500M in its $40M round
“The valuation is, is you know, let's say between 205 hundred million.”
Google Marketplaces drive hundreds of daily signups for Supermetrics
“Yeah, we get a lot of signups from there. A couple of hundred every day, same with the Google data studio marketplace. So that's also a really good source for leads for us. So those would definitely be the top two.”
The vast majority of Supermetrics deals are $10,000 to $15,000
“The vast majority of our deals are still rather, rather low, like, 10 K, 15 K deals.”
Supermetrics' largest accounts are $85k ARR, with none over $100k yet
“No, we are very close. So we have some like 85 K ARR, and I think we are in negotiation with some that would be over a hundred K.”
Supermetrics generates €46.5 million in annual recurring revenue
“In the USD terms, I don't have actually the number, but it's around, you know, 46 and a half in euros.”
Supermetrics is growing revenue at 50 percent year-over-year
“So we are seeing still rapid growth. So we are at around 50% year on year.”
Supermetrics was valued at €250 million in its previous funding round
“So in Euro terms, the valuation was two 50.”
Funnel and Adverity are the most frequent competitors to Supermetrics
“So who we meet most often would be funnel, a Swedish one Adverity, Austrian.”
Supermetrics targets M&A products to upsell existing enterprise clients
“So what we are mostly thinking there is we have a huge client base, a lot of very big companies. Big agencies. So what could be a product that we could upsell to these clients that we already have?”
Supermetrics maintains a net dollar retention rate of approximately 100 percent
“So across the whole business, it's around a hundred.”
Thuneberg: Supermetrics' $40M raise included secondary share sales
“To be honest, part of that was secondary. So I also sold some shares.”
Thuneberg initially rejected Google's offer to feature Supermetrics at launch
“Some people from Google reached out and then they said that they are planning to launch this Google sheets, add on gallery. And I asked if I want, would I want to be one of the first add-ons to be featured in that gallery. And guess what? Actually, I said no t…”
The other half of the tape: Mikael Thuneberg's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. every mention, with the transcript →
Who brings them up most Nathan Latka 1
Every mention by year
tap a year for its mentions
Top Founders 1
One line per show, most statements first. The link opens Mikael's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| TOP FOUNDERSLEDGER | Founder & Chairman of the Board, Supermetrics | 2 | 32 | 100% 5/5 | full record on Top Founders → |