Max Pecherskyi
Co-founder & CEO, PromoRepublic. On 1 show, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveLinkedIn ↗promorepublic.com ↗
Max Pecherskyi is the co-founder and CEO of PromoRepublic, an AI-powered local social media marketing and brand management platform tailored for franchises and multi-location businesses. Originally from Ukraine, he expanded the company through Finland and into the U.S. market, navigating multiple funding rounds and growing its enterprise customer base.
Everything Max Pecherskyi said on any show that made the record, most notable first. Each card names its show and opens the statement there.
PromoRepublic pays full first-month subscription as sales rep commission
“Of course, we're paying him so if he closes monthly, a month or month subscription, he gets the full monthly subscription for that. If he closes, like, half a year or a year, he gets the double commission for that.”
Pecherskyi: One-third of AppSumo customers were inactive after purchasing PromoRepublic
“One third of them, they just, they were not active.
Yeah.
So they just bought it and the rest of them were surprisingly active.”
PromoRepublic upsold roughly 5% of AppSumo lifetime customers
“Maybe five percent, so like not a top 10, something like that.”
Pecherskyi: Non-exportable content libraries improve SaaS retention
“We create like digital assets for our customers. So we try to we try, we're not trying, we're bringing them to upload their content to save drafts. So they have this, like, Personal content library that they cannot easily export. So that, that's makes the turn…”
Pecherskyi: PromoRepublic CAC ranges between $150 and $170
“Customer acquisition cost is 150, 170, so we're doing different experiments, doing different mix of channels, so that's around the range where the price we're paying for one customer.”
Pecherskyi: Affiliate network generates about 10% of PromoRepublic customers
“Things that started to work is building affiliate network. So that brings around 10% of our customers.”
Pecherskyi: PromoRepublic pays affiliates a 30% lifetime commission
“We pay 30% lifetime, so it's trying to be a bit above market, so maybe it's now an average.”
Pecherskyi: PromoRepublic has raised $1.85M in total funding
“In total, we raised up to date, 1.85 million U.S. Dollars, and around 1.1 from public sources, and from clients and soft loans, and the rest is coming from business angels.”
Pecherskyi: PromoRepublic reduced headcount from 27 to 22
“Yeah, so we've been 27, now we're 22 people, so we grew maybe too early, so we made our team has reduced our team so we, to make sure we have only people that can influence product market fit.”
Pecherskyi: SaaStr co-selling space is best worldwide to reach $1M ARR
“It's actually the best place on planet Earth to grow to one million annual recurring revenues.”
PromoRepublic reaches 5,500 total customers, including 3,700 from AppSumo
“3700 came from AppSumo, and the rest were tracked, and we have 5500 in total now.”
PromoRepublic netted roughly $70,000 in cash from AppSumo campaign
“We've got, like, about, like, 70 K in cash, and on top of that, we got, ah, like, user base we could work with.”
Pecherskyi: PromoRepublic securing €500k non-dilutive Finnish marketing grant
“Yeah, so we are in this, like, perfect Finnish government fund for innovation funding process, so we will get additional half of a million of a grant for marketing, so we're looking forward to it.”
Finnish R&D loans offer 10-year terms and sub-1% interest rates
“So it's like 10 years low. You don't have to pay anything during first four years. Then you pay a couple of years only the interest. Interest is very low. It's like below one percent, so it's just like symbolic. And so really great instrument also doesn't dilu…”
PromoRepublic has raised approximately €650k to €700k in total capital
“So, our last round was 500,000 euro. In total, it is now, like, approximately 657 hundred euro. For the whole period of our existence.”
Pechersky: PromoRepublic Experiences 8% Monthly Churn Rate
“Monthly churn, eight percent without working with this churn.”
Pechersky: PromoRepublic's CAC Is Over $100 in US Versus $14 in Russia
“In U.S. It is slightly above 100 dollars. In in Russian speaking, internet, 14.”
Pecherskyi: PromoRepublic will launch a $100/month plan soon
“We are launching a hundred dollars a month package pretty soon.”
Pecherskyi: PromoRepublic spent $3,000 to $5,000 on paid channels last month
“So it's around 3000 dollars, 5000 dollars, so that's paid.”
PromoRepublic deploys sales reps only for plans priced at $100+ monthly
“We're using him as a sales guy only when we're selling either annual packages or this hundred dollars, 150 dollars per month package”
Pecherskyi: PromoRepublic generated €110k in total revenue in 2016
“2016, we ended up with 110 and 10 K. That was actually in, in Euro, so you can add additional, like, 15% to that.”
The other half of the tape: Max Pecherskyi's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode across the shows. every mention, with the transcript →
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One line per show, most statements first. The link opens Max's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| TOP FOUNDERSLEDGER | Co-founder & CEO, PromoRepublic | 2 | 31 | — | full record on Top Founders → |